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Consumer use of the internet and mobile web

Author: Miller, Richard K. ; Washington, KelliPublisher: Richard K. Miller, 2009.Language: EnglishDescription: 218 p. ; 28 cm.ISBN: 1577831357Type of document: Book Online Access: Click here Bibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Digital Library
E-book Available
Book Europe Campus
Archives
Print REF300 .C666 M55 2009
(Browse shelf)
001263848
Available 001263848
Total holds: 0

Includes bibliographical references

Digitized

Consumer Use of the Internet and Mobile Web 2009 Contents 1 INTERNET ACCESS and USAGE.................................................................................. 13 1.1 U.S. Internet Users ........................................................................................... 13 1.2 Broadband Access ........................................................................................... 14 1.3 Municipal Wireless Networks ........................................................................... 14 1.4 Online Away From Home.................................................................................. 14 1.5 Online Activities ............................................................................................... 15 1.6 Most Popular Websites .................................................................................... 16 1.7 Privacy and Security Concerns ........................................................................ 17 2 EXPENDITURE ASSESSMENT.................................................................................. 18 2.1 Market Summary............................................................................................... 18 2.2 Access and Mobile Data Services .................................................................... 18 2.3 E-commerce ..................................................................................................... 18 2.4 Content ............................................................................................................ 19 2.5 Advertising ....................................................................................................... 19 3 INTERNET USER SEGMENTATION ......................................................................... 21 3.1 Internet User Profile ......................................................................................... 21 3.2 Gender Focus .................................................................................................. 22 3.3 Ethnic Characteristics of Internet/Mobile Use .................................................. 22 3.4 Families Online ................................................................................................ 26 3.5 Affluent Consumers Online .............................................................................. 26 4 CITY-BY-CITY ASSESSMENT .................................................................................. 4.1 Broadband Penetration .................................................................................... 4.2 Internet Use ..................................................................................................... 4.3 Heavy Internet Users ....................................................................................... 4.4 Most Accessed Online Media Destinations ...................................................... 5 ONLINE ADVERTISING.............................................................................................. 5.1 Online Advertising Spending ............................................................................ 5.2 Digital Agencies ............................................................................................... 5.3 Local Online Advertising .................................................................................. 5.4 Behavioral Targeting ........................................................................................ 5.5 Online Coupons................................................................................................ 6 ONLINE COMMUNITIES ............................................................................................ 6.1 Overview .......................................................................................................... 6.2 Online Interaction ............................................................................................. 6.3 Social Causes .................................................................................................. 27 27 29 31 31 56 56 57 58 59 60 62 62 62 63 7 WEB 2 0 ..................................................................................................................... 7.1 Overview .......................................................................................................... 7.2 Web 2.0 Activities ............................................................................................. 7.3 Web 2.0 Destinations ....................................................................................... 64 64 64 65 PART I: ONLINE ACTIVITIES ....................................................................................... 68 8 BLOGS........................................................................................................................ 8.1 Overview .......................................................................................................... 8.2 Most Popular Blogs .......................................................................................... 8.3 Demographics .................................................................................................. 8.4 Trends .............................................................................................................. 8.5 Influence on Purchases .................................................................................... 8.6 Advertising on Blogs ......................................................................................... 9 E-COMMERCE............................................................................................................ 9.1 Overview .......................................................................................................... 9.2 Market Assessment .......................................................................................... 9.3 Key Players ...................................................................................................... 9.4 Characteristics of Online Shopping .................................................................. 9.5 Online Transaction Preferences ....................................................................... 10 E-MAIL and INSTANT MESSAGING............................................................................ 10.1 E-mail Use ...................................................................................................... 10.2 Instant Messaging Use ................................................................................... 10.3 Online Communications Among Young Internet Users .................................. 10.4 E-mail Marketing ............................................................................................ 10.5 Spam .............................................................................................................. 11 PODCASTS .............................................................................................................. 11.1 Overview ........................................................................................................ 11.2 Demographics ................................................................................................ 11.3 Content ........................................................................................................... 11.4 Advertising ...................................................................................................... 12 SEARCH.................................................................................................................... 12.1 Overview ........................................................................................................ 12.2 Top Online Destinations ................................................................................. 12.3 Niche Search Engines .................................................................................... 12.4 Search Characteristics ................................................................................... 12.5 Search Engine Marketing ............................................................................... 12.6 Search Agencies ............................................................................................ 69 69 69 69 70 71 71 73 73 73 74 77 78 80 80 80 80 81 82 83 83 83 84 85 87 87 87 88 89 89 91 13 SOCIAL NETWORKS .............................................................................................. 13.1 Overview ...................................................................................................... 13.2 Top Online Destinations ............................................................................... 13.3 MySpace and Facebook ............................................................................... 13.4 Niche Networks ............................................................................................ 13.5 Social Networks for Kids ............................................................................... 13.6 Social Networks for Youths and Young Adults ............................................. 13.7 Social Networks for Baby Boomers .............................................................. 13.8 Social Networks for the Affluent ................................................................... 13.9 Social Networks for Professionals ................................................................ 13.10 Advertising on Social Networks .................................................................. 14 USER-GENERATED CONTENT ........................................................................... 14.1 Overview .................................................................................................... 14.2 User-Generated Video................................................................................. 14.3 Internet Photo Sharing ................................................................................ 14.4 User-Generated Ads ................................................................................... 93 93 93 93 95 96 96 97 97 97 98 100 100 100 101 102 15 VIRTUAL WORLDS................................................................................................ 104 15.1 Overview .................................................................................................... 104 15.2 Second Life ................................................................................................. 104 16 VOICE-OVER INTERNET PROTOCOL.................................................................. 106 16.1 Overview .................................................................................................... 106 16.2 VoIP Service Providers ............................................................................... 106 16.3 Cable VoIP ................................................................................................. 106 16.4 VolP Cellphones ......................................................................................... 107 17 WIDGETS............................................................................................................... 108 17.1 Overview .................................................................................................... 108 17.2 Market Potential .......................................................................................... 108 17.3 Widgets on Social Networks ....................................................................... 109 PART II: ONLINE ENTERTAINMENT ........................................................................ 110 18 DIGITAL MUSIC..................................................................................................... 18.1 Overview .................................................................................................... 18.2 Market Assessment .................................................................................... 18.3 Online Distribution Models .......................................................................... 111 111 111 111 19 INTERNET RADIO ................................................................................................. 114 19.1 Overview .................................................................................................... 114 19.2 Top Local Internet Radio Groups ................................................................ 114 19.3 Personalized Mobile Internet Radio ............................................................ 114 19.4 Online Radio Advertising ............................................................................. 115 20 INTERNET TV ........................................................................................................ 20.1 Overview ...................................................................................................... 20.2 Market Assessment ..................................................................................... 20.3 Watching TV Online ..................................................................................... 20.4 Network, Cable, and TV Stations ................................................................. 20.5 Online TV Sites ............................................................................................ 20.6 Online TV Advertising .................................................................................. 20.7 Internet Protocol Television ......................................................................... 21 ONLINE VIDEO ...................................................................................................... 21.1 Overview ...................................................................................................... 21.2 Demographics .............................................................................................. 21.3 Top Online Destinations ............................................................................... 21.4 Content ........................................................................................................ 21.5 Online Video Ads.......................................................................................... 21.6 Viral Videos .................................................................................................. 116 116 116 117 118 118 119 119 120 120 120 121 122 122 124 PART III: ONLINE CONTENT ..................................................................................... 126 22 FINANCIAL ............................................................................................................ 127 22.1 Finance and Investment Websites ............................................................... 127 22.2 Online Banking ............................................................................................. 127 22.3 Peer-to-peer Lending ................................................................................... 128 23 HEALTHCARE ....................................................................................................... 130 23.1 Medical- and Healthcare-related Websites .................................................. 130 23.2 Online Health Search ................................................................................... 130 23.3 Personal Health Records.............................................................................. 133 23.4 Online Quality Reporting .............................................................................. 133 23.5 Virtual Visits to the Doctor ............................................................................ 134 24 LEISURE ACTIVITIES ........................................................................................... 135 24.1 Pursuing Hobbies Online ............................................................................. 135 24.2 Sending Online Greeting Cards.................................................................... 135 24.3 Genealogy .................................................................................................... 136 24.4 Culinary Arts ................................................................................................ 136 25 ONLINE CLASSIFIED ADS ................................................................................... 25.1 Overview ...................................................................................................... 25.2 City-by-City Assessment .............................................................................. 25.3 Automobile Sites .......................................................................................... 25.4 Employment Sites ........................................................................................ 138 138 138 140 141 25.5 Real Estate Sites ......................................................................................... 141 26 ONLINE DATING ................................................................................................... 26.1 Market Assessment ..................................................................................... 26.2 Online Dating Sites ...................................................................................... 26.3 Market Characteristics ................................................................................. 143 143 143 144 27 ONLINE GAMBLING ............................................................................................. 146 27.1 Market Assessment ..................................................................................... 146 27.2 Internet Gambling Sites ............................................................................... 146 27.3 Demographics of Online Gamblers .............................................................. 147 27.4 Legislation .................................................................................................... 147 28 ONLINE GAMING .................................................................................................. 28.1 Overview ...................................................................................................... 28.2 Multiplayer Games........................................................................................ 28.3 Casual Games.............................................................................................. 28.4 Female Online Garners ............................................................................... 28.5 Online Gaming Communities ....................................................................... 29 ONLINE MAPPING ................................................................................................ 29.1 Map Websites .............................................................................................. 29.2 Online Cartography ...................................................................................... 29.3 Applications ................................................................................................. 30 ONLINE TRAVEL................................................................................................... 30.1 Overview ...................................................................................................... 30.2 Market Assessment ..................................................................................... 30.3 Travel Booking Websites ............................................................................. 30.4 Travel Planning Online ................................................................................ 31 NEWS..................................................................................................................... 31.1 How Consumers Obtain The News .............................................................. 31.2 Online News Sources .................................................................................. 31.3 Newspapers Online ..................................................................................... 31.4 Weather........................................................................................................ 31.5 Financial News ............................................................................................ 32 PEER REVIEWS .................................................................................................... 32.1 Overview ...................................................................................................... 32.2 Social Shoppers ........................................................................................... 32.3 Restaurant Reviews...................................................................................... 32.4 Travel Reviews ............................................................................................ 149 149 150 150 150 151 152 152 152 153 154 154 154 155 155 156 156 157 159 160 161 162 162 163 164 165 33 POLITICS ................................................................................................................. 166 33.1 Presidential Campaign News and Activities ................................................. 166 33.2 Getting Voter Attention ................................................................................. 166 33.3 Election Information ..................................................................................... 167 33.4 Election Day News........................................................................................ 168 34 REFERENCE WEBSITES ........................................................................................ 34.1 Overview ...................................................................................................... 34.2 Problem Solving Online ............................................................................... 34.3 Wikipedia ..................................................................................................... 34.4 Question and Answer Websites ................................................................... 169 169 169 170 171 35 SPORTS ONLINE .................................................................................................... 173 35.1 Sports Websites ........................................................................................... 173 35.2 Market Assessment ..................................................................................... 173 35.3 Sports Website Visitor Demographics ......................................................... 174 35.4 Major League Sports Websites .................................................................... 175 35.5 Online Sports Video...................................................................................... 176 35.6 Live Sports Online ........................................................................................ 176 35.7 Summer Olympics Online ............................................................................ 177 PART IV: THE MOBILE WEB ....................................................................................... 178 36 MOBILE ACCESS .................................................................................................... 179 36.1 Wireless Access ........................................................................................... 179 36.2 Smartphones ................................................................................................ 180 36.3 Cellphone Use By Teenagers ...................................................................... 180 36.4 Cellphone Use By Tweens ........................................................................... 182 36.5 Cellphone Use By GenXers and Baby Boomers .......................................... 182 37 TEXT MESSAGING .................................................................................................. 184 37.1 Overview ...................................................................................................... 184 37.2 Demographics .............................................................................................. 184 37.3 City-by-City Assessment .............................................................................. 185 37.4 Mobile Instant Messaging ............................................................................ 188 38 MOBILE WEB APPLICATIONS................................................................................ 38.1 Mobile Data Services ................................................................................... 38.2 Mobile Media and Entertainment ..................................................................... 38.3 Mobile News ................................................................................................ 38.4 Mobile Social Networking ............................................................................. 38.5 Mobile Commerce ........................................................................................ 38.6 Mobile Banking ............................................................................................ 189 189 190 191 192 193 194 39 MOBILE ADVERTISING ....................................................................................... 39.1 Market Assessment and Forecast ............................................................... 39.2 Response to Mobile Marketing .................................................................... 39.3 Incentives for Mobile Ads ............................................................................ 39.4 Mobile Coupons........................................................................................... 196 196 197 197 198 MARKET RESOURCES.............................................................................................. 199 REFERENCES............................................................................................................ 203

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