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Strategic technology management: building bridges between sciences, engineering and business management

Author: Tesar, George ; Anderson, Steven W. ; Ghosh, Sibdas ; Bramorski, TomPublisher: Imperial College Press, 2008.Edition: 2nd ed.Language: EnglishDescription: 461 p. : Graphs/Ill./Maps/Photos ; 23 cm.ISBN: 9781860949265Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print T49.5 .T47 2008
(Browse shelf)
001246094
Available 001246094
Total holds: 0

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Strategic Technology Management Building Bridges between Sciences, Engineering and Business Management Contents Introduction to the Second Edition Topic Area 1: Managing the Creative Process in a Cross-Functional Global Environment Case 1: The WINDEX 1200: Aircraft Development Case 2: Case 3: Anderson Research Institute: Marketing of a New Technology Flatplains Robotics International ix 1 11 27 43 Topic Area 2: Product Concept Development in a Competitive Market Place Case 4: Case 5: Case 6: Phytoremediation: A Natural Solution to Environmental Contamination Commercialization of Refractory Innovation Management Training Issues in Engineering-Driven Companies: The Case of Ultrahone, Inc The Rover Project: A Corporate Start-Up Within TechCo 59 69 93 109 127 155 Case 7: Topic Area 3: Business Analysis and Market Potential Case 8: Apple Construction Company: How to Stay Away from Low Bid Customers and Non-Valuable Dyadic Relations Case 9: SSI Technologies (A) Case 10: Lifton Hydra Team Case 11: Eggsercizer -- "The World's Smallest Exercise Machine" Case 12: Decision Support For Stage­Gate Processes 167 183 207 243 273 Topic Area 4: Getting a Product from the Laboratory to the Market Case 13: Biosolutions Incorporated: A Company in Search of Financing Case 14: Implementing ISO 22000 Standards to Enhance Safety in Food Supply Chains Case 15: SH a.s.: A Company in Search of its Market Options Case 16: Intuit ProSeries (A) Case 17: Illustrated Items' Immortal Etchants Topic Area 5: Commercialization of New Technology Case 18: New Product Launch and Marketing Research Findings Case 19: Borono-198: New Product Marketing Strategy Case 20: From Laboratory Bench to Marketplace -- The "Chontrol®" Story: A Legacy to Government­ Academia­Industry Partnerships Integration of Material List of Websites Index 401 413 295 315 333 361 385 391 285 429 439 449 455

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