Flying high in a competitive industry: secrets of the world's leading airline
Author: Heracleous, Loizos ; Wirtz, Jochen ; Pangarkar, NitinPublisher: McGraw-Hill, 2009.Edition: revised ed.Language: EnglishDescription: 246 p. : Graphs/Photos ; 23 cm.ISBN: 9780071281966Type of document: BookBibliography/Index: Includes index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Asia Campus Archives |
HC100 .S56 H47 2009
(Browse shelf) 900192613 |
Available | 900192613 | |||
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Europe Campus Main Collection |
HC100 .S56 H47 2009
(Browse shelf) 32419001293814 |
Available | 32419001293814 |
Includes index
Digitized
Flying High in a Competitive Industry Secrets of the World's Leading Airline Contents Preface xi xvii 1 About the Authors Chapter 1 The Airline Industry: Economics and Strategic Trends Airline Industry Structure: Disastrous Performance and the Route to Success Key Drivers of SIA's Performance: A Strategic Choice and Resource Deployment Perspective Achieving Cost-Effective Service Excellence at SIA Innovation as a Key to Sustained Service Excellence Managing People Effectively to Deliver Sustained Service Excellence How to Win in Cut-Throat Industries I: Achieving Strategic Alignment Chapter 2 37 Chapter 3 63 Chapter 4 87 Chapter 5 115 Chapter 6 139 Chapter 7 169 Chapter 8 How to Win in Cut-Throat Industries II: 191 Strategy, Competencies, Innovation and Culture 215 Case Study Strategy and Organisation at SIA - Creating a Global Champion Index 241
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