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Flying high in a competitive industry: secrets of the world's leading airline

Author: Heracleous, Loizos ; Wirtz, Jochen ; Pangarkar, NitinPublisher: McGraw-Hill, 2009.Edition: revised ed.Language: EnglishDescription: 246 p. : Graphs/Photos ; 23 cm.ISBN: 9780071281966Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Print HC100 .S56 H47 2009
(Browse shelf)
Available 900192613
Book Europe Campus
Main Collection
Print HC100 .S56 H47 2009
(Browse shelf)
Available 32419001293814
Total holds: 0

Includes index


Flying High in a Competitive Industry Secrets of the World's Leading Airline Contents Preface xi xvii 1 About the Authors Chapter 1 The Airline Industry: Economics and Strategic Trends Airline Industry Structure: Disastrous Performance and the Route to Success Key Drivers of SIA's Performance: A Strategic Choice and Resource Deployment Perspective Achieving Cost-Effective Service Excellence at SIA Innovation as a Key to Sustained Service Excellence Managing People Effectively to Deliver Sustained Service Excellence How to Win in Cut-Throat Industries I: Achieving Strategic Alignment Chapter 2 37 Chapter 3 63 Chapter 4 87 Chapter 5 115 Chapter 6 139 Chapter 7 169 Chapter 8 How to Win in Cut-Throat Industries II: 191 Strategy, Competencies, Innovation and Culture 215 Case Study Strategy and Organisation at SIA - Creating a Global Champion Index 241

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