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Content vs. advertising: the impact of competition on media firm strategy

Author: Godes, David ; Ofek, Elie ; Sarvary, MiklosINSEAD Area: MarketingIn: Marketing Science, vol. 28, no. 1, January/February 2009 Language: EnglishDescription: p. 20-35.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008515
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