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Momentum strategy for efficient growth: when the sumo meets the surfer

Author: Larréché, Jean-Claude INSEAD Area: MarketingIn: International Commerce Review, vol. 8, no. 1, November 2008 Language: EnglishDescription: p. 22-34.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008512
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