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Collaborating with customers to innovate: conceiving and marketing products in the networking age

Author: Prandelli, Emanuela ; Sawhney, Mohanbir ; Verona, GianmarioPublisher: Edward Elgar , 2008.Language: EnglishDescription: 161 p. : Ill. ; 24 cm.ISBN: 9781847203731Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD45 .P73 2008
(Browse shelf)
Available 001245875
Total holds: 0

Includes bibliographical references and index


Collaborating with Customers to Innovate Conceiving and Marketing Products in the Networking Age Contents List of figures List of tables Notes on the authors Acknowledgments Introduction 1 An increasing need for innovation 2 The promise of collaborative innovation 3 Tools for collaborative innovation 4 Managing an integrated portfolio of tools for collaborative innovation 5 From collaborative to distributed innovation 6 Virtual communities 7 Virtual knowledge brokers 8 Open-source systems 9 Conclusions References Index vi vii viii x xi 1 13 29 46 65 76 93 109 124 133 155

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