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Innovating at the top: how global CEOs drive innovation for growth and profit

Author: Berger, Roland ; Dutta, Soumitra ; Raffel, Tobias ; Samuels, GeoffreyINSEAD Area: Technology and Operations ManagementCorporate author:INSEAD ; Roland Berger Strategy Consultants Series: Think: act: international management knowledge series Publisher: Palgrave Macmillan, 2009.Language: EnglishDescription: 196 p. ; 24 cm.ISBN: 9780230575738 ; 9780230595248 (eBook)Type of document: INSEAD BookOnline Access: Click here | Click hereBibliography/Index: Includes indexAbstract: This book presents in their own words how CEOs of highly innovation corporations approach the challenge of creating and developing products and services in a world where never before have there been so many opportunities for innovation. Science, improved logistics and communications, expanding markets developed and emerging countries, demographic shifts, climate change, energy are the leading ‘drivers’ opening new innovation frontiers. The innovation policies and practices these CEOs find most effective to pursue these opportunities are a useful guide for other companies looking to create and fill innovative niches. The following CEOs have been interviewed for the book: 3M Mr. George W. Buckley, Chairman, President and CEO Bosch Mr. Franz Fehrenbach, CEO Genentech Dr. Arthur Levinson, Chairman and CEO Infosys Mr. N. R. Narayana Murthy, Chairman of the Board and Chief Mentor Nokia Mr. Olli-Pekka Kallasvuo, Chairman and CEO Research in Motion Mr. Jim Balsillie, Co-CEO SAP Prof. Henning Kagermann, CEO Toyota Mr. Fujio Cho, Chairman Unilever Mr. Patrick Cescau, CEO and Chairman A unique feature of the book is that the book has been co-authored with Roland Berger the donor of my chair. This has been particularly useful in terms of increasing the strength of the relationship between INSEAD and the chair donor.
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INSEAD Book Asia Campus
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INSEAD Book Middle East Campus
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Includes index

This book presents in their own words how CEOs of highly innovation corporations approach the challenge of creating and developing products and services in a world where never before have there been so many opportunities for innovation. Science, improved logistics and communications, expanding markets developed and emerging countries, demographic shifts, climate change, energy are the leading ‘drivers’ opening new innovation frontiers. The innovation policies and practices these CEOs find most effective to pursue these opportunities are a useful guide for other companies looking to create and fill innovative niches. The following CEOs have been interviewed for the book: 3M Mr. George W. Buckley, Chairman, President and CEO Bosch Mr. Franz Fehrenbach, CEO Genentech Dr. Arthur Levinson, Chairman and CEO Infosys Mr. N. R. Narayana Murthy, Chairman of the Board and Chief Mentor Nokia Mr. Olli-Pekka Kallasvuo, Chairman and CEO Research in Motion Mr. Jim Balsillie, Co-CEO SAP Prof. Henning Kagermann, CEO Toyota Mr. Fujio Cho, Chairman Unilever Mr. Patrick Cescau, CEO and Chairman A unique feature of the book is that the book has been co-authored with Roland Berger the donor of my chair. This has been particularly useful in terms of increasing the strength of the relationship between INSEAD and the chair donor.

Digitized

Innovating At The Top How Global CEOs Drive Innovation for Growth and Profit Contents Preface KEY INNOVATION DRIVERS CEO INNOVATION PERSPECTIVES CEO INTERVIEWS JIM BALSILLIE GEORGE BUCKLEY PATRICK CESCAU FUJIO CHO FRANZ FEHRENBACH HENNING KAGERMANN OLLI-PEKKA KALLASVUO ARTHUR D. LEVINSON N. R. NARAYANA MURTHY AFTERWORD: FUTURE INNOVATION CHALLENGES Index vii 1 3 37 39 51 71 91 103 117 133 151 171 187 191

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