Normal view MARC view

Blue ocean strategy implementation scenario case: tipping point leadership and fair process in action

Author: Ling, Katrina ; Kim, W. Chan ; Mauborgne, RenéeINSEAD Area: StrategyPublisher: INSEAD, 2008.Language: EnglishDescription: 7 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The Blue Ocean Strategy Exercise offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants learn to apply key concepts of tipping point leadership and fair process. The five settings (in health insurance, manufacturing, government, banking and politics) show how Blue Ocean Strategy implementation principles apply at different organizational levels to overcome the four key implementation hurdles (cognitive, resource, motivational and political). The teaching objectives are: (1) to deepen participants' understanding of Blue Ocean Strategy principles; (2) to learn how to apply key concepts of tipping point leadership and fair process; and (3) to understand how Blue Ocean Strategy implementation principles can be applied at different organizational levels, and how they can be applied to overcome the four key organizational hurdles (cognitive, resource, motivational and political).Pedagogical Objectives: To deepen participants' understanding of Blue Ocean Strategy principles. To learn how to apply key concepts of Tipping Point Leadership and Fair Process. To understand how Blue Ocean Strategy Implementation principles can be applied at different organizational levels. To understand how Blue Ocean Strategy Implementation principles can be applied to overcome the four key organizational hurdles (cognitive, resource, motivational and political).
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Case Asia Campus
Archives
Print Consultation only
INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC008493
Total holds: 0

Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The Blue Ocean Strategy Exercise offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants learn to apply key concepts of tipping point leadership and fair process. The five settings (in health insurance, manufacturing, government, banking and politics) show how Blue Ocean Strategy implementation principles apply at different organizational levels to overcome the four key implementation hurdles (cognitive, resource, motivational and political). The teaching objectives are: (1) to deepen participants' understanding of Blue Ocean Strategy principles; (2) to learn how to apply key concepts of tipping point leadership and fair process; and (3) to understand how Blue Ocean Strategy implementation principles can be applied at different organizational levels, and how they can be applied to overcome the four key organizational hurdles (cognitive, resource, motivational and political).

To deepen participants' understanding of Blue Ocean Strategy principles. To learn how to apply key concepts of Tipping Point Leadership and Fair Process. To understand how Blue Ocean Strategy Implementation principles can be applied at different organizational levels. To understand how Blue Ocean Strategy Implementation principles can be applied to overcome the four key organizational hurdles (cognitive, resource, motivational and political).

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?