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Remanufacturing as a marketing strategy

Author: Atasu, Atalay ; Sarvary, Miklos ; Van Wassenhove, Luk N.INSEAD Area: Marketing ; Technology and Operations Management ; Technology and Operations ManagementIn: Management Science, vol. 54, no. 10, October 2008 Language: EnglishDescription: p. 1731-1746.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008489
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