America Movil: the making of a Mexican global Latina
Author: Rullan, Samantha ; Casanova, LourdesINSEAD Area: StrategyPublisher: INSEAD, 2008.Language: EnglishDescription: 20 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This case study analyses the swift international expansion and transformation of América Móvil, a Mexican Global Latina that has been able to extend its footprint throughout Latin America and consolidate its position in the region's wireless telephone market in just eight years. It is an example of an emerging multinational with a successful internationalization strategy in its natural market, Latin America.Pedagogical Objectives: The general objective is to study the growth and internationalization strategies of América Móvil with a special focus on the following: Natural market (Latin America), Business model innovation (prepaid model), Strong leadership (Carlos Slim), Acquisiton strategy (undervalued assets at the right time).| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008482 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The general objective is to study the growth and internationalization strategies of América Móvil with a special focus on the following: Natural market (Latin America), Business model innovation (prepaid model), Strong leadership (Carlos Slim), Acquisiton strategy (undervalued assets at the right time).
This case study analyses the swift international expansion and transformation of América Móvil, a Mexican Global Latina that has been able to extend its footprint throughout Latin America and consolidate its position in the region's wireless telephone market in just eight years. It is an example of an emerging multinational with a successful internationalization strategy in its natural market, Latin America.
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