INSEAD Library

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Vault Guide to the Top 50 Consumer Products Employers Table of Contents INTRODUCTION 1 A Guide to This Guide.................................................................................... 2 THE VAULT PRESTIGE RANKING 3 Ranking Methodology: Prestige .................................................................... 5 The Vault 50....................................................................................................6 OVERVIEW OF THE CONSUMER PRODUCTS INDUSTRY 9 Working in the Industry ............................................................................... 11 Recommended Reading ............................................................................... 17 THE VAULT 50 1. The Coca-Cola Company ......................................................................... 21 2. Sony Corporation ..................................................................................... 33 3. NIKE, Inc. ................................................................................................ 41 4. Johnson and Johnson .................................................................................. 52 5. General Electric Company........................................................................ 62 6. The Procter and Gamble Company ............................................................ 76 7. Bose Corporation ..................................................................................... 86 8. PepsiCo, Inc. ............................................................................................ 92 9. Nestle SA ............................................................................................... 101 10. Nintendo Co, Ltd. .................................................................................109 11. General Mills, Inc. ............................................................................... 115 12. The Hershey Company .........................................................................129 13. Kraft Foods, Inc. .................................................................................. 138 14. Kellogg Company ................................................................................ 148 15. Coach, Inc. ........................................................................................... 154 16. Polo Ralph Lauren Corporation ............................................................160 17. L'Oreal S.A. .......................................................................................... 164 18. Colgate-Palmolive Company.................................................................172 19. Whirlpool Corporation ..........................................................................180 20. Wm. Wrigley Jr. Company ................................................................... 187 21. The Estee Lauder Companies Inc. ........................................................ 193 22. Levi Strauss and Co. ................................................................................201 23. adidas AG.............................................................................................. 211 24. Campbell Soup Company ..................................................................... 219 25. Columbia Sportswear Company ........................................................... 228 26. H. J. Heinz Company............................................................................. 233 27. Unilever plc ...........................................................................................238 28. The Timberland Company .................................................................... 248 29. Anheuser-Busch Companies, Inc. .........................................................253 30. Revlon, Inc. ...........................................................................................259 31. Kimberly-Clark Corporation ................................................................ 264 32. S.C. Johnson and Son, Inc........................................................................ 273 33. Fortune Brands, Inc. ............................................................................. 278 34. Liz Claiborne, Inc. ................................................................................ 283 35. New Balance Athletic Shoe, Inc. ..........................................................291 36. The Clorox Company ............................................................................295 37. Cadbury plc (formerly Cadbury Schweppes plc) ................................. 303 38. MARS, Incorporated .............................................................................309 39. The J.M. Smucker Company ................................................................ 316 40. Skechers USA, Inc. ...............................................................................321 41. Eastman Kodak Company .................................................................... 326 42. Mattel, Inc..............................................................................................333 43. MillerCoors, LLC (formerly Miller Brewing Company)...................... 343 44. Quiksilver, Inc. ..................................................................................... 349 45. Henkel AG and Co. ................................................................................. 354 46. Jockey International, Inc........................................................................361 47. Del Monte Foods Company...................................................................366 48. Hasbro, Inc. .......................................................................................... 373 49. Sara Lee Corporation ........................................................................... 379 50. Koninklijke Philips Electronics NV .....................................................386 THE BEST OF THE REST Alberto-Culver Company ...........................................................................393 Altria Group, Inc......................................................................................... 398 Avon Products, Inc. ....................................................................................407 The Boston Beer Company, Inc .................................................................413 Brown-Forman Corporation .......................................................................418 Cargill Incorporated. .................................................................................. 424 Carter's, Inc. ............................................................................................... 431 Church and Dwight Co., Inc. ........................................................................ 436 ConAgra Foods, Inc. .................................................................................. 441 Conair Corporation .................................................................................... 448 Constellation Brands, Inc. ..........................................................................453 Dean Foods Company ................................................................................ 458 Diageo plc .................................................................................................. 463 Dr Pepper Snapple Group .......................................................................... 469 E. and J. Gallo Winery ..................................................................................473 Evenflo Company, Inc. .............................................................................. 480 Furniture Brands International, Inc. ...........................................................484 Goya Foods, Inc. ........................................................................................ 489 Hain Celestial Group, Inc. ..........................................................................495 Hanesbrands, Inc......................................................................................... 500 Harman International Industries Inc. ......................................................... 505 Hormel Foods Corporation ........................................................................ 510 Jarden Corporation .....................................................................................516 Jones Apparel Group, Inc. ..........................................................................520 Jones Soda Co............................................................................................. 527 Jordache Enterprises, Inc. ...........................................................................531 Kellwood Company .................................................................................... 535 Kenneth Cole Productions, Inc. ..................................................................540 Lance, Inc. .................................................................................................. 545 Land O'Lakes, Inc. ......................................................................................550 LVMH Moet Hennessy-Louis Vuitton SA .................................................557 Mary Kay Inc. .............................................................................................563 McCormick and Company, Incorporated ......................................................568 MGA Entertainment, Inc. ........................................................................... 573 Molson Coors Brewing Company .............................................................. 578 Newell Rubbermaid Inc. .............................................................................584 Oxford Industries, Inc. ................................................................................592 Pernod Richard SA ..................................................................................... 597 Perry Ellis International, Inc........................................................................602 Phillips-Van Heusen Corporation ...............................................................606 Pilgrim's Pride Corporation ........................................................................ 612 Pinnacle Foods Finance, LLC .................................................................... 617 Polaroid Corporation .................................................................................. 621 Reckitt Benckiser plc ..................................................................................625 Sanderson Farms, Inc. ................................................................................ 633 Smithfield Foods, Inc. ................................................................................ 637 Springs Global US. Inc. .............................................................................. 644 Tupperware Brands Corporation ................................................................ 648 Tyson Foods, Inc......................................................................................... 654 V.F. Corporation .........................................................................................661 Viking Range Corporation ..........................................................................667 The Warnaco Group, Inc............................................................................. 671 WestPoint Home, Inc. .................................................................................676 VIEW FROM THE TOP 681 Overview ................................................................................................... 683 Avon Products, Inc. ................................................................................... 684 Disney Consumer Products Global Home and Infant ............................... 690 Harley Davidson ........................................................................................ 694 IBM Global Business Services .................................................................. 696 Intel China ................................................................................................. 702 Sony Corporation ...................................................................................... 708 APPENDIX 715 Index of Firms ........................................................................................... 717 About the Editor ........................................................................................ 723