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Marketing in an Islamic environment

Author: Nestorovic, Cedomir Publisher: Centre for European Management and Marketing, 2007.Language: EnglishDescription: 232 p. : Graphs/Ill./Photos ; 25 cm.ISBN: 9788691015701Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5410 .N47 2007
(Browse shelf)
001262605
Available 001262605
Total holds: 0

Includes bibliographical references

Digitized

Marketing in an Islamic Environment Table of Contents Preface........................................................................................ 5 Acknowledgments....................................................................... 7 Introduction................................................................................. 8 1. ENVIRONMENT Da'wa and Proselytism....................................................... 17 Institutional Marketing, PR and Islam................................. 18 Yadim..................................................................................20 1.1. Legal Environment........................................................... 22 Shari'ah............................................................................... 22 Fiqh..................................................................................... 23 Rulings of the Shari'ah........................................................ 24 Shari'ah as an imposed law ............................................... 25 Arbitration........................................................................... 26 Fatwa against Pokemon..................................................... 28 1.2. Political Environment...................................................... 29 Organization of Islamic Conference....................................30 0/C Summits and Marketing............................................... 31 The Arab League................................................................ 32 The Arab Boycott of Israel.................................................. 33 Harrods and Selfridges in turmoil....................................... 34 Boycott of L'Oréal............................................................... 41 Marks and Spencer and boycotts...........................................45 1.3. Economic Environment................................................... 46 EPRG Scheme and Islam...................................................52 Demographics.....................................................................53 Muslims in Europe and the U.S.......................................... 54 The Case of Indonesia....................................................... 58 The Case of Nigeria........................................................... 59 The Case cf Lebanon......................................................... 60 The Case of Bosnia-Herzegovina.......................................61 Errors and mistakes............................................................ 62 Definition of a Muslim......................................................... 67 Generational Marketing...................................................... 70 Is Islam a threat to Condom Producers?............................ 71 Biological or Chronological Age.......................................... 73 Nestlé and Children............................................................ 74 Sociological Age................................................................. 76 Psychological definition...................................................... 77 Barbie Wars........................................................................ 80 Ethnic differences............................................................... 82 2 HALAL WAY OF LIFE AND MARKETING........................... 86 Halal Food.......................................................................... 88 Haram Products and Ingredients ....................................... 93 China Banning Pigs from TV............................................... 94 Halai Cosmetics and Perfumes............................................ 95 Halai Gelatine Capsules...................................................... 96 Alcohol................................................................................. 97 Is Non-Alcoholic Beer Halal?............................................... 98 Halai Candies....................................................................... 99 Are Soft-Drinks Halal?....................................................... 100 Is Fast-Food Halal?............................................................ 101 McDonalds selling halai food in the U.S............................ 101 Halai Certification............................................................... 102 Malaysia as a Reference for Halai certification.................. 104 Size of the Halai Food Market............................................ 106 Cabot Cheese Selling Kosher and Halai Foods.................107 3. FIVE PILLARS OF ISLAM AND MARKETING.................. 111 3.1. Shahadah..................................................................112 Public Initiatives ....................................................... 113 Endowments and American Universities ................. 113 Muslim Preachers .................................................... 115 Business Initiatives................................................... 116 Dubai vs Malaysia..................................................... 116 The Great Muslim Adventure Day............................ 117 Cola Wars ............................................................... .118 3.2. Salah......................................................................... 119 Demographics......................................................... ..120 Al-Quds Jeans........................................................... 122 3.3. Sawm........................................................................ 123 Maghrib prayer advertising...................................... .124 Food.......................................................................... 125 Coca-Cola and Ramadan......................................... 126 TV watching and Ramadan.......................................127 Product Placement on "Tach Ma Tash".................... 131 "Road to Kabul" Did not Reach its End..................... 132 Traditions ................................................................. 132 Christmasization of Ramadan................................... 133 Deepa Raya.............................................................. 133 Nokia offer for Ramadan 2006.................................. 135 3.4. Zakat......................................................................... 135 Riba and religious alteration..................................... 139 3.5. Hajj............................................................................ 146 The Adahi project and lslamic Development Bank .. 148 The Business Of Hajj Visas...................................... 151 Hajj and Derivative Businesses................................ 152 Hajj Financial Planning............................................. 153 4. CASE STUDY: ISLAMIC FASHION................................... 155 Muslilm fashion ........................................................ 157 Muslim fashion market profile ................................ 158 Price........................................................................ 160 On Line Stores........................................................ 161 Fashion Shows........................................................162 Conclusion..............................................................................164 Bibliography............................................................................166 Appendices.............................................................................169

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