Demand estimation and consumer welfare in the banking industry
Author: Dick, Astrid A. INSEAD Area: Economics and Political ScienceIn: Journal of Banking and Finance, vol. 32, no. 8, August 2008 Language: EnglishDescription: p. 1661-1676.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: This paper estimates a structural demand model for commercial bank deposit services in order to measure the effects on consumers given dramatic changes in bank services throughout US branching deregulation in the 1990s. Following the discrete choice literature, consumer decisions are based on prices and bank characteristics. Consumers are found to respond to deposit rates, and to a lesser extent, to account fees, in choosing a depository institution. Moreover, consumers respond favorably to the branch staffing and geographic density, as well as to the banks age, size, and geographic diversification. Consumers in most markets experience a slight increase in welfare throughout the period. (refereed publication)| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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This paper estimates a structural demand model for commercial bank deposit services in order to measure the effects on consumers given dramatic changes in bank services throughout US branching deregulation in the 1990s. Following the discrete choice literature, consumer decisions are based on prices and bank characteristics. Consumers are found to respond to deposit rates, and to a lesser extent, to account fees, in choosing a depository institution. Moreover, consumers respond favorably to the branch staffing and geographic density, as well as to the banks age, size, and geographic diversification. Consumers in most markets experience a slight increase in welfare throughout the period. (refereed publication)
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