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The Fortune at the bottom of the pyramid

Author: Prahalad, C. K. Publisher: Wharton School Publishing, 2006. ; Pearson Education, 2006.Language: EnglishDescription: 273 p. : Graphs/Ill. ; 23 cm.ISBN: 9780131877290Type of document: BookNote: Paperback 2006Bibliography/Index: Includes bibliographical references and index
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC300 .P73 2006
(Browse shelf)
001245172
Available 001245172
Book Middle East Campus
Main Collection
Print HC300 .P73 2006
(Browse shelf)
500002245
Available 500002245
Total holds: 0

Paperback 2006

Includes bibliographical references and index

Digitized

The Fortune at the Bottom of the Pyramid Contents Preface xiii About the Author xxi Part I The Fortune at the Bottom of the Pyramid ................ 1 Chapter 1 · The Market at the Bottom of the Pyramid ....................... 3 The Power of Dominant Logic ........................................... 6 The Nature of the BOP Market ......................................... 10 There Is Money at the BOP............................................................. 10 Access to BOP Markets ................................................................. 13 The BOP Markets Are Brand-Conscious ........................................ 14 The BOP Market Is Connected ....................................................... 14 BOP Consumers Accept Advanced Technology Readily ................. 15 The Market Development Imperative.................................16 Create the Capacity to Consume .................................................... 16 The Need for New Goods and Services ........................................... 19 Dignity and Choice ........................................................................ 20 Trust Is a Prerequisite.................................................................... 20 Benefits to the Private Sector ............................................. 21 Chapter 2 · Products and Services for the BOP ............................. 23 A Philosophy for Developing Products and Services for the BOP .......................................................... 24 Twelve Principles of Innovation for BOP Markets ........... 25 Making It Happen ............................................................. 28 Conclusion ........................................................................ 46 Chapter 3 · BOP: A Global Opportunity ................................................... 47 Engaging the BOP ................................................................ 48 Local Growth Opportunities ............................................ 50 Learning to Grow ................................................................................ 50 Local Innovations and Global Opportunity ..................... 52 BOP Solutions for Developed Markets ............................ 53 Lessons for MNCs from BOP Markets ........................... 55 Captial Intensity ........................................................................ 55 Sustainable Development.............................................................57 Innovations ..................................................................................57 The Cost of Managing ....................................................... 58 Learning to Live in a Network of Relationships ............... 61 Chapter 4 · The Ecosystem for Wealth Creation .........................................63 Market-Oriented Ecosystem ............................................. 65 Ecosystems for a Developing Country ............................. 66 Learning the Sanctity of Contracts .................................... 68 Reducing Inequities in Contracts ...................................... 69 Building Governance Capabilities Among the Poor . . . .... 72 Chapter 5 · Reducing Corruption: Transaction Governance Capacity ................................ 77 Are the Poor Poor? .......................................................... 78 Transaction Governance Capacity (TGC) ........................ 81 Building TGC .................................................................... 83 The Andhra Pradesh e-Governance Story ........................ 85 eSeva .......................................................................................89 Center for Good Governance ..........................................90 Impediments .................................................................... 93 Lessons from the Andhra Pradesh Experiment ............... 94 Appendix: List of eSeva Services ....................................... 97 Chapter 6 · Development as Social Transformation ......................... 99 Development as Social Transformation .................................. 100 Breaking Down Barriers to Communication ......................... 102 BOP Consumers Upgrade ........................................................... 105 Gaining Access to Knowledge ................................................... 106 Identity for the Individual ........................................................... 107 Women Are Critcal for Development...................................... 108 Evolving Checks and Balances ................................................... 108 The Real Test: From the Pyramid to the Diamond . . . ....... 109 Part II Business Success Stories from the Bottom of the Pyramid ................................................... 113 · · · · · · · · · · · · Financing the Poor .............................................. 115 Aravind Eye Care--The Most Precious Gift .............. 131 Energy for Everyone ............................................137 Agricultural Advances for the Poor --The EID Parry Story .......................................... 149 Retail for the Poor................................................159 Information Technology to the Poor ........................ 169 The Jaipur Foot Story .......................................... 187 Health Alerts for All ............................................. 191 Transparent Government ..................................... 201 The Annapurna Salt Story .................................... 213 Homes for the Poor--The CEMEX Story .................. 221 From Hand to Mouth--The HHL Soap Story ............. 235 Part III · On the Web at Whartonsp.com Video Success Stories 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela Casas Bahia (3:54) CEMEX (3:07) Annapurna Salt (4:05) Hindustan Lever Limited (4:16) Jaipur Foot (4:40) Aravind Eye Care (6:08) ICICI Bank (4:23) ITC e-Choupal (4: 08) EID Parry (4:12) Voxiva (3:33) E+Co/Tecnosol (4:34) Andhra Pradesh (3:30) · Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Casas Bahia: Fulfilling a Dream CEMEX: Innovation in Housing for the Poor Known Problems and Known Solutions: What Is the Missing Link? The Annapurna Salt Story: Public Health and Private Enterprise Selling Health: Hindustan Lever Limited and the Soap Market Known Problems and Unique Solutions Jaipur Foot: Challenging Convention The Aravind Eye Care System: Delivering the Most Precious Gifi Known Problems and Systemwide Reform ICICI Bank: Innovations in Finance The ITC e-Choupal Story: Profitable Rural Transformation The EID Parry Story Scaling Innovations The Voxiva Story Innovations in Energy: E+Co's Investing in Tecnosol Creating Enabling Conditions for the Development of the Private Sector Citizen Centricity: E-Governance in Andhra Pradesh The EID Parry Story Innovations in Energy: E+Co's Investment in Tecnosol Citizen Centricity E-Governance in Andhra Pradesh · Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid .............................................247 About the Video Success Stories ..................................255 Index ............................................................................ 257 · ·

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