Strategic management for travel and tourism
Author: Evans, Nigel ; Campbell, David ; Stonehouse, GeorgePublisher: Elsevier, 2003. ; Butterworth-Heinemann, 2003.Language: EnglishDescription: 412 p. : Graphs ; 25 cm.ISBN: 9780750648547Type of document: Book Bibliography/Index:
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HD30.28 .E83 2003
(Browse shelf) 32419001250411 |
Available | 32419001250411 |
Digitized
Strategic Management for Travel and Tourism Contents Preface Part One An introduction to the strategic process Introduction 1 Strategy and strategic objectives for travel and tourism organizations 2 Introduction to strategy for travel and tourism vii 1 3 7 27 Part Two Internal analysis Introduction 3 The travel and tourism organization - competences, resources and competitive advantage 4 The travel and tourism organization - the human context 5 The travel and tourism organization - financial analysis and performance indicators 6 The travel and tourism organization - products and markets 43 45 47 70 90 119 Part Three External analysis Introduction 7 The external environment for travel and tourism organizations - the macro context 8 The external environment for travel and tourism organizations - the micro context 9 SWOT analysis 151 153 155 170 196 Part Four Strategic choices Introduction 10 Competitive strategy and strategic direction for travel and tourism organizations 11 Strategic methods of development for travel and tourism 12 Strategic evaluation and selection 203 205 209 241 267 Part Five Strategic implementation Introduction 13 Strategic implementation for travel and tourism organizations 14 International and global strategies for travel and tourism organizations 15 Strategic management -- present and future trends 283 285 287 302 320 Part Six Case analysis in strategic management Introduction Case 1 Strategic alliances in the airline industry 331 333 337 Nigel Evans Case 2 Holidaybreak plc: adapting for success 347 Nigel Evans Case 3 Leicester Promotions: destination management for maximizing tourist potential 358 Amanda Miller Case 4 MyTravel plc (formerly Airtours): competing in the travel industry big league 362 Nigel Evans Case 5 Competitive strategy at Ryanair 375 Nigel Evans and David Campbell Case 6 The UK outbound tour operations industry 378 Nigel Evans Glossary Index 391 401
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