INSEAD Library

Includes bibliographical references and index

Digitized

Inside the Mind of a Stakeholder The Hype behind stakeholder pressure Contents List of Tables List of Figures Acknowledgments List of A bbreviations Foreword by Harry Roels Notes on the Contributors Executive Summary: Inside the Mind of the Stakeholder Ulrich Steger viii ix xvi xvii xviii xix xxi Part I: Stakeholders and Corporate Sustainability: An Overview 1 The Hype Behind Stakeholder Pressure Ulrich Steger 2 Getting into the Minds of Stakeholders: Framework and Methodology 3 Stakeholder Dynamics 3.1 Companies and their stakeholders: recent trends in their interaction Oliver Salzmann 3.2 Stakeholders' contribution to the business case for corporate sustainability: how managers see it Oliver Salzmann 3.3 Views of managers about their stakeholder environment: an update Aileen Ionescu-Somers 3.4 Transmission belts: how stakeholders influence companies Oliver Salzmann and Simon Tywuschik 29 23 3 9 19 19 42 4 Stakeholders and Corporate Sustainability 61 4.1 Four distinct stakeholder clusters 61 Ulrich Steger 4.1.1 Governments, unions and communities: bystanders in corporate sustainability 63 Fabian Baptist 4.1.2 NGOs: challengers for corporate sustainability 76 Jens Prinzhorn and Oliver Salzmann 4.1.3 Suppliers, customers and financial institutions: incrementalists in corporate sustainability 85 Alexander Nick 4.1.4 Media: their strategy and background in corporate sustainability Simon Tywuschik 4.2 Stakeholders' approach to corporate sustainability: detecting differences and common patterns Oliver Salzmann 4.3 Corporate sustainability and stakeholders: future trends 112 Ulrich Steger 5 What is it with Stakeholder Pressure? Ulrich Steger 120 104 94 Part II Stakeholder Reports 6 Financial institutions: Corporate Sustainability as a Significant Niche? Alexander Nick 7 Cities and Communities: Local Players in Corporate Sustainability Oliver Salzmann and Jens Prinzhorn 8 Governments: The Challenge of Addressing Corporate Sustainability at the Macro Level Fabian Baptist 9 NGOs: Catalysts of Corporate Sustainability Jens Prinzhorn and Oliver Salzmann 10 Consumer Organizations: Aligning Corporate Sustainability and Consumer Interest Aileen lonescu-Somers 213 131 157 173 196 11 Media: Indifferent Observers of Corporate Sustainability Simon Tywuschik 12 Corporate Customers and Suppliers: How Companies Influence Other Companies On Corporate Sustainability Aileen Ionescu-Somers 13 Unions: On the Backseat of Corporate Sustainability Oliver Salzmann and lens Prinzhorn Appendix 1: Interview Guidelines Appendix 2: Self-completion Questionnaire Index 238 260 284 303 307 311