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The Spot: the rise of political advertising on television

Author: Diamond, Edwin ; Bates, StephenPublisher: MIT Press, 1992.Edition: 3rd ed.Language: EnglishDescription: 418 p. : Photos ; 23 cm.ISBN: 0262540657Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print JF2112 .A4 D53 1992
(Browse shelf)
Available 001261349
Total holds: 0

Includes bibliographical references and index


The Spot The Rise of Political Advertising on Television Contents Introduction ix PART I, The New Media Age CHAPTER 1 Morning Again . . . and the Morning After 3 PART II 1952-1992 CHAPTER 2 The Radio Age and the Birth of Spots 35 CHAPTER 3 Ike, BBDandO, USP, and TV 44 CHAPTER 4 Checkers 64 CHAPTER 5 The Rise of Living-Room Politics 74 CHAPTER 6 Kennedy, Kennedy, Ken-ne-dy 90 CHAPTER 7 The New Advertising: Soft Sell Arrives 109 CHAPTER 8 Daisy and the Dirty Pictures in the Public Mind 117 CHAPTER 9 High-Tech Politics 142 CHAPTER 10 The New Nixon and the Old Humphrey 147 CHAPTER 11 Tanya Talks, Watergate Walks 177 CHAPTER 12 Bright Songs and Blue Jeans: The Life-Style Campaign 211 CHAPTER 13 From the Soviet Threat to the Horton Threat 245 PART III Styles CHAPTER 14 The Man on the White Horse, and Other Tales of Media Techniques 289 PART IV Effects CHAPTER 15 It Was the Truck: Judging the Effects of Polispots 345 CHAPTER 16 The Trouble with Spots 368 Source Notes 399 Index 409

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