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Future savvy: identifying trends to make better decisions, manage uncertainty, and profit from change

Author: Gordon, Adam Corporate author: American Management Association Publisher: AMACOM, 2009.Language: EnglishDescription: 294 p. : Graphs/Ill. ; 24 cm.ISBN: 9780814409121Type of document: BookBibliography/Index: Includes bibliographical references and index
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD30.27 .G67 2009
(Browse shelf)
Available 001219264
Total holds: 0

Includes bibliographical references and index


Future Savvy Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change Contents ACKNOWLEDGMENTS INTRODUCTION CHAPTER 1: CHAPTER 2: IX 1 17 39 61 Recognizing Forecast Intentions The Quality of Information: How Good Is the Data? Bias Traps: How and Why Interpretations Are Spun Zeitgeist and Perception: How We Can't Escape Our Own Mind The Power of User Utility: How Consumers Drive and Block Change Drivers, Blockers, and Trends The Limits of Quantitative Forecasting CHAPTER 3: CHAPTER 4: 83 CHAPTER 5: 105 CHAPTER 6: CHAPTER 7: 133 153 CHAPTER 8: A Systems Perspective in Forecasting Alternative Futures: How It's Better to Be Vaguely Right than Exactly Wrong Applying Forecast Filtering Questions to Ask of Any Forecast 173 197 CHAPTER 9: CHAPTER 10: CHAPTER 11: 215 263 285 289 FURTHER READING INDEX

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