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Iconoclast: a neuroscientist reveals how to think differently

Author: Berns, Gregory Publisher: Harvard Business Press, 2008.Language: EnglishDescription: 250 p. : Graphs/Ill. ; 24 cm.ISBN: 9781422115015Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print QP360 .B47 2008
(Browse shelf)
Available 32419001244526
Total holds: 0

Includes bibliographical references and index


Iconoclast A Neuroscientist Reveals How to Think Differently Contents ACKNOWLEDGMENTS ix INTRODUCTION Doing What Can't Be Done 1 Howard Armstrong ONE Through the Eye of an Iconoclast 13 Dale Chihuly, Paul Lauterbur, Nolan Bushnell TWO From Perception to Imagination 35 Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis THREE Fear--The Inhibitor of Action 59 Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions FOUR How Fear Distorts Perception 83 NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. FIVE Why the Fear of Failure Makes People Risk Averse 107 David Dreman, Bill Miller Henry Ford SIX Brain Circuits for Social Networking 129 Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett SEVEN Private Spaceflight--A Case Study of Iconoclasts Working Together 155 Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans EIGHT When Iconoclast Becomes Icon 179 Arthur Jones, Jonas Salk, Steve Jobs APPENDIX The Iconoclast's Pharmacopeia 201 NOTES 223 INDEX 233 ABOUT THE AUTHOR 254

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