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Mastering the hype cycle: how to choose the right innovation at the right time

Author: Fenn, Jackie ; Raskino, Mark Series: Harvard Business Press series Publisher: Harvard Business Press, 2008.Language: EnglishDescription: 237 p. : Graphs/Ill. ; 24 cm.ISBN: 9781422121108Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD45 .F46 2008
(Browse shelf)
Available 32419001244533
Total holds: 0

Includes bibliographical references and index


Mastering the Hype Cycle How to Choose the Right Innovation at the Right Time Contents Preface xi Acknowledgments xvii Part 1 The Hype Cycle One Hype Cycle Winners and Losers Two Behind the Hype Cycle Three Hype Cycle Traps and Challenges Four Hype Cycle Opportunities and Lessons 3 25 47 65 Part 2 The STREET Process Five What It Takes to Master the Hype Cycle Six Scope: Establishing the Context for Innovation Seven Track: Collecting the Innovation Candidates 91 109 133 Eight Rank: Prioritizing the Candidates Nine Evaluate: Understanding Rewards and Risks Ten Evangelize and Transfer: Making It Happen Eleven Future Cycles 165 149 189 211 Notes 219 Index 227 About the Authors 237

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