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India's store wars: retail revolution and the battle for the next 500 million shoppers

Author: Hiscock, Geoff Publisher: Wiley, 2008.Language: EnglishDescription: 208 p. : Ill. ; 23 cm.ISBN: 9780470823514Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5429 .H57 2008
(Browse shelf)
Available 001244441
Total holds: 0

Includes bibliographical references and index


India's Store Wars Retail Revolution and The Battle for The Next 500 Million Shoppers Contents Acknowledgements Introduction Chapter 1 The Golden Bird Chapter 2 What Do Consumers Want? Chapter 3 The Incumbents: Biyani, Raheja, Goenka Chapter 4 Newcomers: Reliance the Goliath Chapter 5 Newcomers: Bharti's Way with Wal-Mart Chapter 6 Old houses, New Ambitions: Tata and Birla Chapter 7 Shock of The New: Muscling Up in The Regions Chapter 8 Meet You at The Mall Chapter 9 The Rural Scene: Is There Life Beyond The Metros? Chapter 10 Supply Chain Dilemma: Horn Please, OK? Chapter 11 The Search for Talent Chapter 12 Scanning a New Horizon Bibliography Index vii 1 5 21 37 53 69 83 95 111 127 147 161 175 195 201

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