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Sunk costs and market structure: price competition, advertising, and the evolution of concentration

Author: Sutton, John Publisher: MIT Press, 2007.Language: EnglishDescription: 577 p. : Graphs/Ill. ; 23 cm.ISBN: 9780262693585Type of document: BookNote: Paperback ed.Bibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection (PhD)
Print HD2326 .S88 2007
(Browse shelf)
Consultation only 900190954
Total holds: 0

Paperback ed.

Includes bibliographical references and index


Contents Stuck Costs and Market Structure Stuck Costs and Market Structure Acknowledgments xi Foreword xiii I 2 3 4 5 An Introductory Overview 3 The Analytical Framework I: Exogenous Sunk Costs 27 The Analytical Framework 11: Endogenous Sunk Costs 45 From Theory to Measurement 83 Econometric Evidence 1 11 Part I1 Setup Costs and Structure 129 6 7 The Evolution of Homogeneous Goods Industries The Limitations of the Theory I 163 13 1 Part I11 Advertising and Structure 171 8 9 10 11 The Evolution of Advertising-Intensive Industries 1 73 How History Matters 205 Endogenous Advertising Outlays and Brand Proliferation The Limitations of the Theory I1 249 227 Part IV How Setup Costs and Advertising Interact 261 12 Setup Costs and Structure in Advertising-Intensive Industries 263 13 A Complex Case 285 14 Drawing Some Threads Together 307 Afterword 323 Appendices 325 References 533 Index 555

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