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Yearbook of marketing and consumer research

Publisher: GfK-Nurnberg E. Language: EnglishDescription: Graphs/Ill. ; 24 cm.ISBN: 16129814Type of document: BookBibliography/Index: Includes bibliographical referencesContents Note: 2007, Vol.5, 104 p.
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Item type Current location Collection Call number Status Notes Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.2 .Y43 2007
(Browse shelf)
900190923
Available Vol. 5 900190923
Total holds: 0

Includes bibliographical references

2007, Vol.5, 104 p.

Digitized

CONTENTS I J.! Yearbook of Marketing and Consumer Research Yearbook of Marketing and Consumer Research * I Editorial Market Research HILCA: A NEW CONJOINT PROCEDURE FOR AN IMPROVED PORTRAYAL OF PURCHASE DECISIONS ON COMPLEX PRODUCTS by Raimund Wildnn; Holger Dietricb and Ansgar Hdscher Brand Equity Brand Management Retail Marketing BRAND EQUITY MEASUREMENT WITH GFK PRICE CHALLENGER b~Bjiirn Hiifw and Volker Boscb SIX MYTHS ABOUT MANAGING BRAND ARCHITECTURES by Andrear Strebingw and Ghter Scbweiger OUT-OF-STOCK SITUATIONS WITHIN RETAIL SHOPS: INFLUENTIAL FACTORS AND CUSTOMER REACTION PATTERNS by Roland Helm and Wolfgang Stiilze 64 Online Marketing STRATEGIES FOR THE REDUCTION OF PURCHASE RISK AS A DETERMINING FACTOR FOR THE SUCCESS OF ONLINE RETAILING by Bernd W Wirtz and Torsen Olderog

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