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The Personal branding phenomenon: realize greater influence, explosive income growth and rapid career advancement by applying the branding techniques of Michael, Martha and Oprah

Author: Montoya, Peter ; Vandehey, TimPublisher: Personal Branding Press, 2002.Language: EnglishDescription: 235 p. : Photos ; 24 cm.ISBN: 0967450616Type of document: Book Bibliography/Index:
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.3 .M668 2002
(Browse shelf)
001260748
Available 001260748
Total holds: 0

Digitized

Advance Praise for the Personal Branding Phenomenon Table of Contents Foreword ............................................................................ xi Introduction: The Personal Branding Phenomenon ............. 1 Part One: Personal Brand 101 1. Define Your Brand or Your Brand Will Define You .............. 13 2. Selling, Marketing and Branding ........................................ 31 3. How Personal Branding Works ............................................ 43 Part Two: The Eight Unbreakable laws et Personal Branding 4. Law One: The Law of Specialization ................................... 57 5. Law Two: The Law of Leadership ........................................ 69 6. Law Three: The Law of Personality ..................................... 81 7. Law Four: The Law of Distinctiveness ................................ 95 8. Law Five: The Law of Visibility ......................................... 107 9. Law Six: The Law of Unity ................................................ 119 10. Law Seven: The Law of Persistence ................................. 129 11. Law Eight: The Law of Goodwill ...................................... 141 Part Three: How to Build Your Personal Brand 12. What's Your Brand? ....................................................... 153 13. Creating a New Personal Brand ...................................... 167 14. Putting Your Personal Brand to Work.............................. 185 15. Personal Brand Maintenance ......................................... 195 16. Personal Brand Power Rankings .................................... 207 Epilogue: The Twenty-First Century Brand ..................... 215 Index .............................................................................. 219 Glossary ......................................................................... 233

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