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Driving innovation: intellectual property strategies for a dynamic world

Author: Gollin, Michael A. Publisher: Cambridge University Press (CUP) 2008.Language: EnglishDescription: 415 p. : Ill. ; 24 cm.ISBN: 9780521701693Type of document: BookBibliography/Index: Includes bibliographical references and index
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Book Europe Campus
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Print K740 .G6 2008
(Browse shelf)
Available 001244045
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Includes bibliographical references and index


Driving Innovation Intellectual Property Strategies for a Dynamic World Contents Foreword Preface Acknowledgments Abbreviations Introduction: The Invisible Infrastructure of Innovation page ix xi xiii xv 1 PART I. INTELLECTUAL PROPERTY DYNAMICS IN SOCIETY 1 Intellectual Property and the Innovation Cycle Innovation and creative destruction A brief history of innovation The reasons for innovation The innovation cycle The three stages of the innovation cycle The dark side of innovation 2 The Rise of the Intellectual Property System Defining intellectual property The rise of intellectual property The origins of intellectual property The Venetian innovation Evolution of the modern intellectual property system 3 Keeping the System in Balance: Exclusion and Access Intellectual property pro and con Rationale for intellectual property Criticism of intellectual property The limits of the public domain Mapping the accessible domain Achieving balance Tensions in the global IP system From the past to the future PART II. BASICS OF MANAGING INTELLECTUAL PROPERTY IN ORGANIZATIONS 4 The Innovation Tree: Intellectual Property Rights and How They Grow 63 11 11 12 13 15 17 20 22 22 24 26 29 31 36 36 37 40 45 48 51 53 56 The forest for the trees The innovation tree as metaphor for intellectual property The old and the new Differences from country to country A guide to types of intellectual property rights Interactions between different types of intellectual property An innovation forest 5 The ABCDs of Intellectual Property: Flow and Infringement of Rights What can flow? Infringement - the master model IP as a motor for the innovation cycle 6 The Role of Communities in Innovation Innovation made in communities Private communities Mixed communities Multinational research consortia Global initiatives Open innovation communities 7 The Innovation Chief Types of innovation chiefs The importance of leadership The innovation team Drucker's views on managing innovation Other views on corporate innovation management Intellectual asset management in corporations Managing innovation outside of businesses PART III. STEPS TO STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY A: Planning 8 Becoming Strategic Levels of IP management What is strategic management of intellectual property? Form a strategy Implement the plan 9 Strategy Tools: Policies and Practices for Managing Intellectual Property The six Ps: policies and practices Cost management issues Strategic reassessment 10 A Menu of Strategy Options General goals for IP management 63 64 64 65 66 78 81 84 85 92 94 97 97 98 106 109 111 112 115 115 116 119 122 124 126 127 131 131 136 139 145 147 147 159 161 163 163 Generalized IP strategies Patent strategies Trade secret strategies Trademark strategies Copyright strategies B: Assessment 11 Evaluating Internal Resources and the External Environment Internal evaluation External evaluation: assessing the environment 12 Placing a Financial Value on Intellectual Property Assets The importance of IP valuation Threshold questions Cost (sunk or replacement) Income (net present value or discount cash value) Market value (comparables) Hybrid methods C: Implementation 13 Accessing Innovations of Others Implementation as part of planning Simplify, simplify When access is readily available When access is not readily available 14 Acquiring and Policing Intellectual Property Rights Protecting innovations from inside the organization Innovation triage Enforcement 15 Doing Innovation Deals Basic principles of IP transactions Acquiring IP ownership Owning intellectual property rights Types of transfer Pivotal terms for IP transactions Doing deals PART IV. STRATEGIES ON A GLOBAL STAGE 16 Organization-Specific Strategies Different growth stages Different industries and sectors Different technologies 17 A Comparison of National Intellectual Property Systems Similarities and differences among nations A brief tour of IP systems around the world 164 172 178 179 181 184 185 198 207 207 210 211 214 217 218 226 226 227 229 231 239 239 240 253 263 264 265 266 268 278 284 289 289 291 301 308 308 315 18 Global Challenges for Managing Intellectual Property Securitization of IP rights Branded and generic drug companies: competing at boundaries of time and geography Homeland security technology Cultivating our garden: promoting environmental technology with intellectual property Regulating biotechnology with intellectual property law Future IP scenarios 322 322 325 331 333 336 338 342 346 361 365 376 379 390 19 Intellectual Property, Innovation, and Freedom APPENDIX A. Excerpts from TRIPS Agreement Property Non-Policy APPENDIX B. Intellectual APPENDIX C. Intellectual Property Assessment Questionnaire Tools for Obtaining Intellectual Property APPENDIX D. Research Information Bibliography Index

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