Thought leadership meets business: how business schools can become more successfulAuthor: Lorange, Peter Publisher: Cambridge University Press (CUP) 2008.Language: EnglishDescription: 240 p. : Graphs/Ill. ; 24 p.ISBN: 9780521897228Type of document: BookBibliography/Index: Includes bibliographical references and index
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|Europe Campus Main Collection||
Z20 .L67 2008
Includes bibliographical references and index
Thought Leadership Meets Business How Business schools can become more successful Contents List of figures List of tables Foreword Preface 1 Background and conceptual framework 2 Key academic programs and academic value-creation 3 The critical role of RandD 4 Marketing strategy 5 Institutional learning 6 Human resources strategy 7 The learning partner perspective 8 Business school leadership issues 9 Conclusion: So, what are the key success factors? Appendix I Appendix II: core references Index viii ix xi xiii 1 32 68 90 118 137 162 182 207 222 225 230
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