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The Business plan workbook

Author: Barrow, Colin ; Barrow, Paul ; Brown, RobertPublisher: Kogan Page, 1992.Edition: 2nd ed.Language: EnglishDescription: 278 p. : Graphs ; 23 cm.ISBN: 0749408936Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD62.5 .B37 1992
(Browse shelf)
001078181
Available 001078181
Total holds: 0

Includes index

Digitized

The Business Plan Workbook Contents Introduction How to Use the Workbook Why Prepare a Business Plan? What Financiers Look Out For Phase 1: History and Position to Date Assignment 1: Introduction to Your Business 24 Assignment 2: A Description of Your Business 30 Assignment 3: A Description of Your Products or Services 44 Phase 2: Market Research Introduction 60 Assignment 4: Customers 62 Assignment 5: Competitors 74 Assignment 6: A Plan for Market Research 86 Phase 3: Competitive Business Strategy Introduction 100 Assignment 7: Pricing 108 Assignment 8: Advertising and Promotion 115 Assignment 9: Place and Distribution 126 Phase 4: Operations Assignment 10: The Operations Plan 138 7 8 12 15 23 59 99 137 Phase 5: Forecasting Results 151 Introduction 152 Assignment 11: The Sales Forecast 153 Assignment 12: Pro Forma Balance Sheet 161 Assignment 13: Pro Forma Profit and Loss Statement 178 Assignment 14: Pro Forma Cash Flow Statement 195 Assignment 15: Break-even Analysis 204 Assignment 16: Financing Requirements 212 Phase 6: Business Controls Introduction 226 Assignment 17: Financial Controls 227 Assignment 18: Sales and Marketing Controls 230 Assignment 19: Other Business Controls 233 225 Phase 7: Writing Up and Presenting Your Business Plan 235 Assignment 20: Writing Up and Presenting Your Business Plan 236 Appendices 247 1. Market Research Information Sources 248 2. Sources of Finance for New and Small Businesses 259 Index 270

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