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Throwing sheep in the boardroom: how online social networking will transform your life, work and world

Author: Fraser, Matthew ; Dutta, SoumitraINSEAD Area: Technology and Operations ManagementPublisher: Wiley, 2008.Language: EnglishDescription: 332 p. : Ill. ; 24 cm.ISBN: 9780470740149Type of document: INSEAD Book Online Access: Click here Note: Tanoto: for 2012-2013 courses Bibliography/Index: Includes bibliographical references and indexAbstract: Throwing Sheep in the Boardroom is the first comprehensive yet accessible analysis of Web 2.0 social networking, a global trend that has been dubbed a “social e-revolution”. Taking its title from the internet lingo popularized by millions of MySpace and Facebook users worldwide, the book examines the powerful forces driving the online social networking phenomenon. It also describes, assesses and analyzes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. Started and completed within the academic year 2007-2008, the book has been named ‘Business Book of the Month’ by WHSmith (December 2008) and Waterstones (January 2009). Foreword by Jimmy Wales, founder of Wikipedia.
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Book (short loan) Asia Campus
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Book (short loan) Asia Campus
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001287189
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Tanoto: for 2012-2013 courses

Includes bibliographical references and index

Throwing Sheep in the Boardroom is the first comprehensive yet accessible analysis of Web 2.0 social networking, a global trend that has been dubbed a “social e-revolution”. Taking its title from the internet lingo popularized by millions of MySpace and Facebook users worldwide, the book examines the powerful forces driving the online social networking phenomenon. It also describes, assesses and analyzes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. Started and completed within the academic year 2007-2008, the book has been named ‘Business Book of the Month’ by WHSmith (December 2008) and Waterstones (January 2009). Foreword by Jimmy Wales, founder of Wikipedia.

Digitized

Throwing Sheep in the Boardroom How Online Social Networking Will Transform Your Life, Work and World Contents Foreword Preface Acknowledgements v ix xii Introduction: social networking e-ruptions ­ identity, status, power Part I IDENTITY I The l's have it: multiple selves in virtual worlds 2 The kindness of strangers: the ties that bind 3 It's a small world: exit, voice and loyalty 4 We Googled you: the privacy paradox 5 Virtual reality: Second Life and death Part II STATUS 6 Social capital: monkeysphere to cyberspace 7 Me, MySpace and I: the fame game 8 Status hierarchies: loveable fools and competent jerks 9 Everyone's a critic: ratings and rankings 10 Blogs, bosses and brands: reputation management I 25 27 41 59 77 93 109 III 127 143 159 177 Part III POWER 11 The anatomy of power: getting things done 12 Davids and Goliaths: the revenge of the amateur 13 Markets 2.0: why MyMusic calls the tune 14 Enterprise 2.0: wiki while you work 15 Democracy 2.0: friends in low places Conclusion Notes Index 193 195 211 229 245 261 277 285 323

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