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The Back of the napkin: solving problems and selling ideas with pictures

Author: Roam, Dan Publisher: Portfolio, 2008.Language: EnglishDescription: 278 p. : Graphs/Ill. ; 19 cm.ISBN: 9781591841999Type of document: BookBibliography/Index: Includes bibliographical references and index
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Includes bibliographical references and index


The Back of the Napkin Solving Problems and Selling Ideas with Pictures Contents Part I:Introduction Anytime, Anyone, Anywhere: Solving Problems with Pictures 1. A WHOLE NEW WAY OF LOOKING AT BUSINESS 2. WHICH PROBLEMS, WHICH PICTURES, AND WHO IS "WE"? 3. A GAMBLE WE CAN'T LOSE: THE FOUR STEPS OF VISUAL THINKING 3 13 34 Part II: Discovering Ideas Looking Better, Seeing Sharper, Imagining Further: Tools coat Roles for Good Visual Thinking 4. NO THANKS, JUST LOOKING 5. THE SIX WAYS OF SEEING 6. THE SQVID: A PRACTICAL LESSON IN APPLIED IMAGINATION 7. FRAMEWORKS FOR SHOWING 49 73 96 129 Part III: Developing Ideas The Visual Thinking MBA: Putting Visual Thinking to Work 8. SHOWING AND THE VISUAL THINKING MBA 9. WHO ARE OUR CUSTOMERS? 147 Pictures That Solve a Who/What Problem 10. HOW MANY ARE BUYING? 152 Pictures That Solve a How Much Problem 11. WHERE IS OUR BUSINESS? 163 Pictures That Solve a Where Problem 12. WHEN CAN WE FIX THINGS? 173 Pictures That Solve a When Problem 13. HOW CAN WE IMPROVE OUR BUSINESS? 196 Pictures That Solve a How Problem 14. WHY SHOULD WE EVEN BOTHER? 214 Pictures That Solve a Why Problem 222 Part IV: Selling Ideas It's Showtime 15. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED IN SHOW-AND-TELL 16. DRAWING CONCLUSIONS 237 252 ACKNOWLEDGMENTS APPENDIX A: THE SCIENCE OF VISUAL THINKING APPENDIX B: RESOURCES FOR VISUAL THINKERS 257 261 269

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