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The Innovator's guide to growth: putting disruptive innovation to work

Author: Anthony, Scott D. ; Johnson, Mark W. ; Sinfield, Joseph V. ; Altman, Elizabeth J.Publisher: Harvard Business Press, 2008.Language: EnglishDescription: 299 p. : Graphs/Ill. ; 24 cm.ISBN: 9781591398462Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD52 .A68 2008
(Browse shelf)
Available 900210898
Book Europe Campus
Main Collection
Print HD52 .A68 2008
(Browse shelf)
Available 32419001244151
Book Middle East Campus
Main Collection
Print HD52 .A68 2008
(Browse shelf)
Available 500007233
Total holds: 0

Includes bibliographical references and index


The Innovator's Guide to Growth Putting Disruptive Innovation to Work Contents Foreword by Clayton M. Christensen vii Acknowledgments xv Introduction: Your Guide to Growth 1 Precursors to Innovation 1 19 PART ONE. IDENTIFY OPPORTUNITIES 2 Identifying Nonconsumers 3 Identifying Overshot Customers 4 Identifying Jobs to Be Done 45 65 87 PART TWO. FORMULATE AND SHAPE IDEAS 5 Developing Disruptive Ideas 6 Assessing a Strategy's Fit with a Pattern 121 147 PART THREE. BUILD THE BUSINESS 7 Mastering Emergent Strategies 8 Assembling and Managing Project Teams 171 199 PART FOUR, BUILD CAPABILITIES 9 Organizing to Innovate 10 Innovation Metrics 225 247 11 Conclusion 261 Appendix: Frequently Asked Questions 273 Notes 281 Index 289 About the Authors 297

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