The Innovator's guide to growth: putting disruptive innovation to work
Author: Anthony, Scott D. ; Johnson, Mark W. ; Sinfield, Joseph V. ; Altman, Elizabeth J.Publisher: Harvard Business Press, 2008.Language: EnglishDescription: 299 p. : Graphs/Ill. ; 24 cm.ISBN: 9781591398462Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Main Collection |
HD52 .A68 2008
(Browse shelf) 900210898 |
Available | 900210898 | |||
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Europe Campus Main Collection |
HD52 .A68 2008
(Browse shelf) 32419001244151 |
Available | 32419001244151 | |||
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Middle East Campus Main Collection |
HD52 .A68 2008
(Browse shelf) 500007233 |
Available | 500007233 |
Includes bibliographical references and index
Digitized
The Innovator's Guide to Growth Putting Disruptive Innovation to Work Contents Foreword by Clayton M. Christensen vii Acknowledgments xv Introduction: Your Guide to Growth 1 Precursors to Innovation 1 19 PART ONE. IDENTIFY OPPORTUNITIES 2 Identifying Nonconsumers 3 Identifying Overshot Customers 4 Identifying Jobs to Be Done 45 65 87 PART TWO. FORMULATE AND SHAPE IDEAS 5 Developing Disruptive Ideas 6 Assessing a Strategy's Fit with a Pattern 121 147 PART THREE. BUILD THE BUSINESS 7 Mastering Emergent Strategies 8 Assembling and Managing Project Teams 171 199 PART FOUR, BUILD CAPABILITIES 9 Organizing to Innovate 10 Innovation Metrics 225 247 11 Conclusion 261 Appendix: Frequently Asked Questions 273 Notes 281 Index 289 About the Authors 297
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