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Covert persuasion: psychological tactics and tricks to win the game

Author: Hogan, Kevin ; Speakman, JamesPublisher: Wiley, 2006.Language: EnglishDescription: 223 p. : Ill. ; 22 cm.ISBN: 0470051418 ; 9780470051412Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print BF637 .P4 H64 2006
(Browse shelf)
Available 001366029
Total holds: 0

Includes bibliographical references and index


Covert Persuasion Psychological Tactics and Tricks to Win the Game Contents Acknowledgments Introduction ix xi 1 Covert Persuasion Begins in the Mind 2 From " N o " to "Yes" 1 9 3 Covert Strategies for Changing Beliefs 4 Covert Persuasion 101: The Tactics 5 The Words of Covert Persuasion 6 The Focused Outcome Mindset 7 20 Keys to Using Covert Persuasion in a Story 8 Using Questions to Covertly Persuade 23 43 115 123 141 165 9 Using Emotions to Covertly Persuade 10 27 Observations About People And How to Covertly Persuade Them 181 189 11 Putting It All Together Appendix 203 209 Covert Persuasion Worksheet Bibliography Index 215 220

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