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Globality: competing with everyone from everywhere for everything

Author: Sirkin, Harold L. ; Hemerling, James W. ; Bhattacharya, Arindam K. ; Butman, JohnPublisher: Business Plus, 2008.Language: EnglishDescription: 292 p. ; 23 cm.ISBN: 9780446507998Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF1414 .S57 2008
(Browse shelf)
900190596
Available 900190596
Book Europe Campus
Main Collection
Print HF1414 .S57 2008
(Browse shelf)
001251746
Available 001251746
Total holds: 0

Includes bibliographical references and index

Digitized

Contents Globality Globality CHAPTER 2: TSUNAMI THE BCG CHALLENGER 100 CHAMPIONS OF CHINA STARS INDIA OF THE PROXIMITY ADVANTAGE IN MEXICO, EASTERN EUROPE, AND TURKEY FOUND ADVANTAGE IN BRAZIL RUSSIA AND THE NEXT WAVES IMPLICATIONS: TO STRUGGLE PREPARE CHAPTER 3: MINDlNG THE COST GAP OPTIMIZING LABOR WITH CLUSTERING SUPERSCALING SIMPLIFYING IMPLICATIONS: OF COST THE CHALLENGERS THINK AS DO CHAPTER 4: GROWING PEOPLE RECRUITING RAPID FOR GROWTH DEVELOPING DEPTH FOR DEPLOYING EARLY FOR RESULTS LETTING LEADERS BUILD IMPLICATIONS: OVERINVEST IN PEOPLE CHAPTER 5: REACHING DEEP INTO MARKETS CREATING CATEGORIES NEW FINDING SWEET THE SPOT LOCALIZING DISTRIBUTING CHAOS AMID . DOING BUSINESS BUSINESS WITH STEPPING NEW INTO MARKETS IMPLICATIONS: REACH'AS AS YOU DEEP CAN CHAPTER 6: PINPOINTING CONNECTING CUSTOMERS WITH DISTRIBUTING COMPLEXITY REINVENTING BUSINESS THE MODEL IMPLICATIONS: RETHINK, RECONFIGURE, REINVENT CHAPTER 7: THINKING BIG, ACTING FAST, GOING OUTSIDE SCALING UP BUILDING BRANDS FILLING CAPABILITY GAPS BARTERING IMPLICATIONS: RECOGNIZE REJECT AND YOUR LIMITS CHAPTER 8: INNOVATING WITH INGENUITY ADAPTING LEVERAGING CHAPTER 9: EMBRACING MANYNESS CHOOSING GLOBAL PRESENCE RETAINING CHARACTER LOCAL POLYCENTRALIZING IMPLICATIONS: SYNTHESIZE CHAPTER 10: COMPETING WITH EVERYONE FROM EVERYWHERE FOR EVERYTHING NOKIA: CONTROLLING ITSCHINA DESTINY THE MEANINGS EMERSON: FOR CHANGE TIME TOWARD GLOBAL TRANSFORMATION SUCCESSGLOBALITY IN Acknowledgments Appendix: The BCG Challenger 100 Notes Index 237 239 246 249 254 264

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