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The Financial Times guide to business start up 2009

Author: Williams, Sara Publisher: Financial Times, 2009. ; Prentice Hall, 2009. ; Pearson Education, 2009.Edition: 22nd ed.Language: EnglishDescription: 440 p. : Ill. ; 24 cm.ISBN: 9780273721550Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD62.5 .W55 2009
(Browse shelf)
001243864
Available 001243864
Total holds: 0

Includes index

Digitized

The Financial Times Guide to Business Start Up 2009 Contents Acknowledgements / vii Update for the Financial Times Guide to Business Start Up / ix 1 You and your ideas / 1 2 Who will buy? / 13 3 A spot of coaching / 27 4 Your business identity / 37 5 Are you sure? / 54 6 The business plan / 64 7 Timing the jump / 70 8 Less than 100 per cent / 75 9 Off the peg / 81 10 Franchises / 103 11 Beating the pirates / 121 12 The right name / 130 13 Getting the message across / 139 14 Getting new customers / 152 15 Building customer relationships / 166 16 How to set a price / 174 17 Choosing your workplace / 186 18 Information technology - and other equipment / 197 19 Professional back-up / 205 20 Getting the right staff / 214 21 Your rights and duties as an employer / 234 22 Insurance / 268 23 Forecasting / 275 24 Raising the money / 296 25 Staying afloat / 311 26 Moving ahead / 328 27 Not waving but drowning / 341 28 Keeping the record straight / 347 29 Tax / 357 30 VAT / 392 31 Pensions and retirement / 405 *References / 415 Index / 427 * An asterisk after the name of an organization or source in the text indicates that contact details are given in the Reference section.

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