Normal view MARC view

Market-based management: strategies for growing customer value and profitability

Author: Best, Roger J. Publisher: Pearson , 2009. ; Prentice Hall, 2009.Edition: International and 5th ed.Language: EnglishDescription: 545 p. : Graphs/Ill./Photos ; 24 cm.ISBN: 9780138133962Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Notes Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print HF5415.13 .B47 2009
(Browse shelf)
900190473
Available 900190473
Book Europe Campus
Main Collection
Print HF5415.13 .B47 2009
(Browse shelf)
001302592
Available 001302592
Book Europe Campus
Main Collection
Print HF5415.13 .B47 2009
(Browse shelf)
001194152
Available 001194152
Book Middle East Campus
Main Collection
Print HF5415.13 .B47 2009
(Browse shelf)
500010387
Available 500010387
Book Middle East Campus
Main Collection
Print HF5415.13 .B47 2009
(Browse shelf)
500001002
Available 500001002
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

Market-Based Management Market-Based Management Preface 20 About the Author 26 Acknowledgments 27 PART I I Market Orientation and Performance 33 PART ll . Chapter 1 Chapter 2 Customer Focus and Managing Customer Loyalty 35 Marketing Performance and Marketing Profitability 65 Market Analysis 97 Market Potential, Market Demand, and Market Share 99 The Customer Experience and Value Creation 131 Market Segmentation and Segmentation Strategies 169 Competitor Analysis and Source of Advantage 205 Chapter 3 Chapter 4 Chapter 5 Chapter 6 PART Ill Marketing Mix Strategies 237 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Product Positioning, Branding, and Product Line Strategies 239 Value-Based Pricing and Pricing Strategies 273 Marketing Channels and Channel Mapping 309 Marketing Communications and Customer Response 337 PART IV Strategic Marketing 365 Chapter 11 Chapter 12 Chapter 13 PART V . Portfolio Analysis and Strategic Market Planning 367 Offensive Strategies 395 Defensive Strategies 415 Marketing Plans and Performance 439 Building a Marketing Plan 441 Performance Metrics and Strategy Implementation 477 Market-Based Management and Financial Performance 499 Chapter 14 Chapter 15 Chapter 16 Credits 519 Glossary 520 Index 529

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?