Normal view MARC view

Annual giving: a practical approach

Author: Schroeder, Fritz W. Corporate author: Council for Advancement and Support of Education Publisher: Case Books, 2000. ; Council for Advancement and Support of Education, 2000.Language: EnglishDescription: 169 p. : Ill. ; 25 cm.ISBN: 0899643574Type of document: BookBibliography/Index: Includes bibliographical references
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HG177 .S34 2000
(Browse shelf)
001243253
Available 001243253
Total holds: 0

Includes bibliographical references

Digitized

Annual Giving A Practical Approach Contents Foreword............................................................................... vii Preface....................................................................................... ix Acknowledgments.................................................................... xi Introduction........................................................................... 1 Section I: The Annual Fund in Theory 1. The Role of Annual Giving in the Development Program............................... 7 2. Creating the Annual Fund Culture at Your Institution...................................... 11 3. The Annual Fund and the Alumni Program.................................................. 17 4. The Annual Fund and the Major Gift Program............................................. 23 5. The Annual Fund and the Campaign..... 29 Section II: The Annual Fund in Practice: The Tools 6. The Case for the Annual Fund................ 39 7. Market Research for the Annual Fund...45 8. Direct Mail.................................................. 51 9. Phonathons and Telemarketing.............. 59 10. Personal Solicitation.............................. 71 11. The Internet........................................... 77 Section III: The Annual Fund in Practice: The Programs 12. Gift Societies and Gift Clubs................. 83 13. Class Agents and Reunions.................. 89 14. The Parents Fund................................. 97 15. Senior Class and Young Alumni Programs ........................................... 103 16. Other Programs................................... 111 Section IV: Annual Fund Planning and Strategy 17. The Planning Cycle.............................. 119 18. Evaluation and Benchmarking........... 129 Closing Thoughts................................................................ 135 Useful Terms...................................................................... 137 Additional Resources.......................................................... 143

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?