INSEAD Library

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Vault Guide to the Top Advertising and PR Employers Table of Contents INTRODUCTION 1 Adversiting ...............................................................................................1 Public Relations ..................................................................................... 10 EMPLOYER PROFILES 25 24/7 Real Media .....................................................................................26 Agency.com Ltd. ................................................................................... 31 Arnold Worldwide ................................................................................. 35 Bartle Bogle Hegarty ............................................................................. 40 BBDO Worldwide ................................................................................. 45 Berlin Cameron United ......................................................................... 50 Bernstein-Rein ....................................................................................... 55 Bozell, LLC ........................................................................................... 60 Brodeur .................................................................................................. 64 Burrell Communications Group, LLC................................................... 68 Burson-Marsteller .................................................................................. 72 Campbell Mithun.................................................................................... 79 Campbell-Ewald Company ................................................................... 84 Carmichael Lynch ................................................................................. 89 Cramer-Krasselt .....................................................................................94 Crispin Porter + Bogusky ...................................................................... 99 Daymon Worldwide Inc. ..................................................................... 104 DDB Worldwide Communications Group Inc. .................................. 108 Dentsu Inc............................................................................................. 113 Deutsch Inc. ......................................................................................... 117 Digitas .................................................................................................. 122 W.B. Doner and Company ..................................................................... 130 Edelman ................................................................................................ 134 ePrize, LLC ...........................................................................................142 Euro RSCG Worldwide, Inc. ................................................................147 Fallon Worldwide ................................................................................. 151 GMR Marketing LLC ........................................................................... 156 GolinHarris ........................................................................................... 160 Goodby Silverstein and Partners .............................................................165 Grey Group Inc......................................................................................169 GSDandM's Idea City ............................................................................. 174 Harte-Hanks, Inc....................................................................................179 Hill and Knowlton, Inc. ...........................................................................183 Hill, Holliday, Connors, Cosmopulos, Inc. .......................................... 189 Interpublic Group of Companies .......................................................... 195 JWT .......................................................................................................201 The Kaplan Thaler Group, Ltd. ............................................................ 209 Ketchum Inc. ........................................................................................ 213 Leo Burnett Worldwide, Inc. ................................................................219 Lowe and Partners Worldwide ................................................................226 Manning, Selvage and Lee Worldwide Communications .......................231 The Martin Agency ...............................................................................236 McCann Worldgroup ............................................................................240 McKinney ............................................................................................. 246 Merkley + Partners ............................................................................... 250 Modernista! ...........................................................................................254 Momentum Worldwide .........................................................................258 Mullen Communications, Inc. .............................................................. 261 Ogilvy and Mather Worldwide, Inc. ....................................................... 266 Omnicom Group Inc.............................................................................. 273 Porter Novelli, Inc. ............................................................................... 278 PromoWorks, L.L.C. ............................................................................ 284 Publicis and Hal Riney............................................................................. 287 Publicis Groupe S.A. ............................................................................ 291 The Richards Group, Inc. ...................................................................................296 Ruder Finn, Inc...................................................................................................300 Saatchi and Saatchi .............................................................................................. 304 TBWA Worldwide, Inc. .................................................................................... 311 TM Advertising, LP .......................................................................................... 320 Venables Bell and Partners .................................................................................. 323 Waggener Edstrom Worldwide, Inc. .................................................................327 Weber Shandwick ............................................................................................. 332 Wiedent+Kennedy ............................................................................................ 338 WPP Group plc ................................................................................................. 342 Young and Rubicam Brands................................................................................. 347 Zimmerman Advertising ................................................................................... 353 ABOUT THE EDITOR 359