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The Complexity crisis: why too many products, markets, and customers are crippling your company and what to do about it

Author: Mariotti, John L. Publisher: Platinum, 2008.Language: EnglishDescription: 236 p. : Ill. ; 20 cm.ISBN: 9781598692143Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD6954.5 .M3 2008
(Browse shelf)
Available 001243055
Total holds: 0

Includes bibliographical references and index


The Complexity Crisis Why Too Many Products, Markets, and Customers Are Crippling Your Company - and What to Do About It Contents Introduction xi PART ONE--The Problem 1 WHAT IS THE COMPLEXITY CRISIS? The Dangers of Chasing High Growth in Low/No-Growth Markets 3 2 WHY IS IT A CRISIS NOW? An Old Problem in New Clothing 13 3 THE BOTTOM LINE-WHERE COMPLEXITY HURTS An Example That Will Hit Close to Home 21 4 UNINTENDED CONSEQUENCES Complexity--the Enemy of Quality, Service, and Branding 33 5 WHAT MAKES IT WORSE? Globalization and Latent Overcapacity Add More Complexity 41 6 TWO ESSENTIAL STEPS Define the Problem First, Solve It Second 45 7 HOW TO RECOGNIZE IT, MEASURE IT, AND BEGIN TO FIX IT Remember: You Can't Manage What You Can't Measure 65 8 A NEW METRIC FOR TRACKING COMPLEXITY Figuring Out the Complexity Factor for Your Business 81 PART TWO--The Examples 9 SUBS AND SUNDAES Subway and Dairy Queen Compete by Managing Complexity 97 10 CARS How Many Models Is Just Enough? 103 11 PLANES AND COMPUTERS Examples of Complexity Controlled--and Gone Wild 115 12 FAST FOOD "Cheeburger, Cheeburger, Pepsi, Chips": The Advantages of Simplicity 125 13 TOO MANY OF EVERYTHING? Brand Proliferation and Line-Extension Can Be Deadly 129 14 SAME, BUT DIFFERENT When "Close" Isn't Good Enough--Two Decades of Evidence 133 15 SCIENCE VERSUS BUSINESS The Scientific Version of Complexity 143 PART THREE--The Solutions 16 STRATEGIES AND SOLUTIONS What Can You Do about Complexity? 151 17 A FIVE-STEP FRAMEWORK FOR THOUGHT Organized Thinking Reaches Valid Conclusions 159 18 COMPLEXITY'S IMPACT ON ORGANIZATIONS How It Can Drive Them Crazy 169 19 NEW METHODS OF COSTING When Old Measures Are Inadequate, Create New Ones 179 20 THE BIG PICTURE Tying It All Together 205 Conclusion--What Will You Do Differently, and Better? 223 Works Quoted and Cited 229 Index 233

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