INSEAD Library

Includes bibliographical references and index

Digitized

Innovation to the Core A Blueprint for Transforming the Way Company Innovates Contents Acknowledgments xiii Introduction by Gary Hamel xvii PART ONE: TURNING RHETORIC INTO REALITY 1 The New Innovation Challenge Making Innovation Happen 4 The New Innovation Leaders 7 More Buzzword Than Core Competence 11 Toward a Systemic Understanding 13 Innovation to the Core 16 2 Creating the Preconditions for Innovation Creating Bandwidth 22 Maximizing Diversity 28 Connection and Conversation 36 Is That All There Is to It? 43 Innovation Challenges and Leadership Imperatives 43 3 Building a Foundation of Novel Strategic Insights The Four "Lenses" of Innovation 46 Challenging Orthodoxies 47 Harnessing Discontinuities 55 Leveraging Competencies and Assets 61 Understanding Unarticulated Needs 69 Organizing the Discovery Process 76 Drawing on Collective Wisdom 77 Selecting and Using "Discovery Insights" 78 Innovation Challenges and Leadership Imperatives 80 3 21 45 PART TWO: ENLARGING AND ENHANCING THE INNOVATION PIPELINE 4 Producing a Torrent of New Opportunities Involve Many Minds 87 Sow Enough Seeds 95 Widen the Front End 97 Increase the Combinations 100 Ideate Around Specific Themes 104 Innovation Challenges and Leadership Imperatives 106 5 Innovating Across the Business Model What Is Business Model Innovation? 111 Two Distinctly Different Objectives 114 Thinking Holistically 115 Asking New Questions 117 Stretching Your Business Model 120 The Acid Test 121 Innovation Challenges and Leadership Imperatives 121 85 109 PART THREE: EVALUATING AND ALIGNING NEW GROWTH OPPORTUNITIES 6 Asking the Right Questions at the Right Time Evaluating Ideas 125 The Limits to Incrementalism 127 Radical Innovation Defined 128 Radical Doesn't Have to Mean Risky 131 Will It Have Impact? 132 Innovation Challenges and Leadership Imperatives 134 7 Constructing an Innovation Architecture Focusing the Innovation Process 138 Shaping Your Innovation Portfolio 140 Screening and Sequencing Ideas 147 A Shared Point of View 148 More Than a Mission, a Vision, or a Plan 150 125 137 Strategy from the Bottom Up 151 Proprietary--but Not Confidential 153 Creating and Testing a Trial Architecture 155 A Blueprint for Building the Future 156 Innovation Challenges and Leadership Imperatives 157 PART FOUR: MAXIMIZING THE RETURN ON INNOVATION 8 Managing and Multiplying Resources Barriers in the Budgeting Process 162 Incubators and Skunk Works 163 A Marketplace for Ideas, Capital, and Talent 164 Creating a Portfolio of Projects 170 Reallocating Talent 171 Toward the Hybrid Organization 172 Multiplying the Available Resources 173 Innovation Challenges and Leadership Imperatives 177 9 Pacing and Derisking Innovation Investments Know the Race You Run 180 Understanding Marathons 181 Understanding Sprints 184 Becoming a "Smart Mover" 185 Avoiding Risk 186 Maximizing Learning over Investment 189 Learn Faster, Learn Cheaper, Learn Better 193 Managing a Portfolio of Experiments 194 Sharing Risk with Partners 196 Innovation Challenges and Leadership Imperatives 197 161 179 PART FIVE: DRIVING INNOVATION TO THE CORE 10 Dynamically Balancing Supply and Demand Driving Innovation Supply 202 201 Driving Innovation Demand 208 Creating the Right Pressure Points 212 Aspirations Beyond the Numbers 215 Measuring Innovation Performance 216 A Comprehensive Matrix of Metrics 218 The "Innovation Scorecard" 223 Fine-Tuning the Balance 225 Innovation Challenges and Leadership Imperatives 227 11 Building a Systemic Innovation Capability Leadership and Organization 230 People and Skills 238 Processes and Tools 242 Culture and Values 245 Making the Cultural Transition 250 Innovation Challenges and Leadership Imperatives 253 12 Making Innovation Sustainable Identifying Innovation Impediments 257 "Management Process Makeover" 258 The Ultimate Challenge 262 Balancing Innovation and Efficiency 263 Tensions Within Innovation 266 Your Own Innovation Journey 268 Innovation Challenges and Leadership Imperatives 270 Notes 271 Bibliography 277 Index 279 About the Authors 295 255 229