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Author: Kozak, Gisela ; Wiedemann, Julius ; Beuchelt, Wolfgang, translation ; Kügler, Katrin, translation ; Rübmann, Brigitte, translation ; Daniel, Aurélie, translationPublisher: Taschen, 2008.Language: English, French, GermanDescription: 414 p. : Ill./Photos ; 26 cm.ISBN: 9783822840313Type of document: Book Bibliography/Index:
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5770 .K69 2008
(Browse shelf)
001242805
Available 001242805
Total holds: 0

Digitized

Package Design Now! Contents INTRODUCTION PACKAGE DESIGN TODAY 6 CASE STUDIES CASE 01: NATUREWORKS Kara Johnson, Bob Adams, Joanne Oliver, Politics Wahlgren 12 CASE 02: BOOTS ESSENTIALS Steve Gibbons 22 CASE 03: FOOD TO GO Charlotte Raphael 32 CASE 04: INFORMATION DESIGN FOR PATIENT SAFETY Colum Menzies Lowe 44 CASE 07: U'LUVKA VODKA CASE STUDY Sam Aloof 70 CASE 08: PACKAGING MATERIALS Packaging Solutions Advice Group 78 CASE 06: PACKAGE DESIGN IN JAPAN Taku Satoh 60 CASE 05: DESIGN EFFECTIVENESS Hannah Paterson 52 CHAPTERS I BEVERAGES ALCOHOLIC 86 II NON-ALCOHOLIC 114 ELECTRONICS 142 III FOOD 158 IV HOMECARE 202 V LUXURY GOODS FOOD AND BEVERAGE 212 JEWELLERY 222 PERSONAL CARE 228 OTHERS 248 VI PERSONAL CARE and BEAUTY 256 VII PHARMACEUTICAL 332 VIII STORE and RETAIL 346 IX MISCELLANEOUS 374 A TO Z OF TECHNICAL TERMS 392 INDEX OF STUDIOS AND INSTITUTIONS 410

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