Decision models for customer relationship management (CRM)
Author: Reinartz, Werner J. ; Venkatesan, RajkumarINSEAD Area: Marketing In: Handbook of marketing decision models - Wierenga, Berend - 2008 - Book Language: EnglishDescription: p. 291-326.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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