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FriCSo (C): executing the new business (model)

Author: Loch, Christoph ; Zott, Christoph ; Guttman, Amir ; Jokela, Paivi ; Nahmias, DoronINSEAD Area: Entrepreneurship and Family Enterprise ; Technology and Operations Management ; Technology and Operations Management ; Technology and Operations Management ; Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 6 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.edu • See also FriCSo (A): how to translate a new technology into a business (model)? - FriCSo (B): designing the new business modelAbstract: The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through a first round of financing, the development of an innovative business model, and its evolution into revenue generation.Pedagogical Objectives: The case illustrates the creation of an attractive technical idea, and then demonstrates how such an idea must be translated into a business model in order to create value. In a second step, the transformation of the technical idea and business model into a revenue-generating business involves flexible management and high uncertainty.
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INSEAD Case Asia Campus
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INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC008395
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

See also FriCSo (A): how to translate a new technology into a business (model)? - FriCSo (B): designing the new business model

The case illustrates the creation of an attractive technical idea, and then demonstrates how such an idea must be translated into a business model in order to create value. In a second step, the transformation of the technical idea and business model into a revenue-generating business involves flexible management and high uncertainty.

The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through a first round of financing, the development of an innovative business model, and its evolution into revenue generation.

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