Normal view MARC view

FriCSo (B): designing the new business model

Author: Loch, Christoph ; Zott, Christoph ; Guttman, Amir ; Jokela, Paivi ; Nahmias, DoronINSEAD Area: Entrepreneurship and Family Enterprise ; Technology and Operations Management ; Technology and Operations Management ; Technology and Operations Management ; Technology and Operations ManagementPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 4 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.edu • See also FriCSo (A): how to translate a new technology into a business (model)? - FriCSo (C): executing the new business (model)Abstract: The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through a first round of financing, the development of an innovative business model, and its evolution into revenue generation.Pedagogical Objectives: The case illustrates the creation of an attractive technical idea, and then demonstrates how such an idea must be translated into a business model in order to create value. In a second step, the transformation of the technical idea and business model into a revenue-generating business involves flexible management and high uncertainty.
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
INSEAD Case Asia Campus
Archives
Print Consultation only
INSEAD Case Europe Campus
INSEAD Publications Display
Print Consultation only BC008394
Total holds: 0

Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

See also FriCSo (A): how to translate a new technology into a business (model)? - FriCSo (C): executing the new business (model)

The case illustrates the creation of an attractive technical idea, and then demonstrates how such an idea must be translated into a business model in order to create value. In a second step, the transformation of the technical idea and business model into a revenue-generating business involves flexible management and high uncertainty.

The case describes the evolution of a startup company in Israel, from the technical idea (a technology to reduce friction between moving parts), through a first round of financing, the development of an innovative business model, and its evolution into revenue generation.

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?