General instruments: the making of strategy
Author: Szulanski, Gabriel ; Szulanski, Yali ; Raver, JeniferINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 15 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, ATandT, the cable telecommunications industry, CEO Ed Breen, the strategy-making process at GI, and the Kiawah Meeting that the management team held in 1998. The case also includes various exhibits for the user to analyze: an organizational chart of the management team attending the Kiawah Meeting, GI stock certificate, company financials, step 0 and step 1 of the strategy-making process, and the agenda and framework for the Kiawah Meeting.Pedagogical Objectives: The objective of this case is for the student to decide how strategy is made at GI and to identify the key playersin the strategy-making process, by making an analysis of the company and the off-site meeting held in Kiawah for the management team in 1998.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008391 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The objective of this case is for the student to decide how strategy is made at GI and to identify the key playersin the strategy-making process, by making an analysis of the company and the off-site meeting held in Kiawah for the management team in 1998.
This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, ATandT, the cable telecommunications industry, CEO Ed Breen, the strategy-making process at GI, and the Kiawah Meeting that the management team held in 1998. The case also includes various exhibits for the user to analyze: an organizational chart of the management team attending the Kiawah Meeting, GI stock certificate, company financials, step 0 and step 1 of the strategy-making process, and the agenda and framework for the Kiawah Meeting.
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