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General instruments: the making of strategy

Author: Szulanski, Gabriel ; Szulanski, Yali ; Raver, JeniferINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 15 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, ATandT, the cable telecommunications industry, CEO Ed Breen, the strategy-making process at GI, and the Kiawah Meeting that the management team held in 1998. The case also includes various exhibits for the user to analyze: an organizational chart of the management team attending the Kiawah Meeting, GI stock certificate, company financials, step 0 and step 1 of the strategy-making process, and the agenda and framework for the Kiawah Meeting.Pedagogical Objectives: The objective of this case is for the student to decide how strategy is made at GI and to identify the key playersin the strategy-making process, by making an analysis of the company and the off-site meeting held in Kiawah for the management team in 1998.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The objective of this case is for the student to decide how strategy is made at GI and to identify the key playersin the strategy-making process, by making an analysis of the company and the off-site meeting held in Kiawah for the management team in 1998.

This case focuses on the topic of strategy making at GI. The case write-up includes information about GI, ATandT, the cable telecommunications industry, CEO Ed Breen, the strategy-making process at GI, and the Kiawah Meeting that the management team held in 1998. The case also includes various exhibits for the user to analyze: an organizational chart of the management team attending the Kiawah Meeting, GI stock certificate, company financials, step 0 and step 1 of the strategy-making process, and the agenda and framework for the Kiawah Meeting.

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