New paradigm in life sciences marketing - special issue: editorial
Author: Lerer, Leonard INSEAD Area: Organisational BehaviourIn: Journal of Medical Marketing, vol. 7, no. 4, September 2007 Language: EnglishDescription: p. 273-274.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: On 9th March, 2007, the INSEAD Healthcare Management Initiative (HMI), in collaboration with The Journal of Medical Marketing, Executive Insight and Johnson and Johnson, hosted a meeting of pharmaceutical, biotechnology, medical device and marketing managers. This popular event, featured in depth in this special issue, provided a timely opportunity in a period of flux and change, to reflect on the current state of health marketing and to examine how to re-build and re-tune the life sciences marketing machine| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus | Available | BC008372 |
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On 9th March, 2007, the INSEAD Healthcare Management Initiative (HMI), in collaboration with The Journal of Medical Marketing, Executive Insight and Johnson and Johnson, hosted a meeting of pharmaceutical, biotechnology, medical device and marketing managers. This popular event, featured in depth in this special issue, provided a timely opportunity in a period of flux and change, to reflect on the current state of health marketing and to examine how to re-build and re-tune the life sciences marketing machine
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