Consumer behaviour: applications in marketing
Author: East, Robert ; Wright, Malcolm ; Vanhuele, MarcPublisher: Sage, 2008.Language: EnglishDescription: 334 p. : Graphs/Photos ; 24 cm.ISBN: 9781412934312Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.32 .E37 2008
(Browse shelf) 32419001242058 |
Available | 32419001242058 |
Includes bibliographical references and index
Digitized
Consumer Behaviour Applications and Marketing Contents Preface Acknowledgements PART 1 INTRODUCTION 1 Ideas and Explanations in Consumer Research PART 2 CONSUMPTION PATTERNS 2 Customer Loyalty 3 Brand Knowledge, Brand Equity and Brand Extension 4 Stationary Markets S Market Dynamics PART 3 EXPLAINING DECISION-MAKING 6 Predicting and Explaining Behaviour 7 Information Processing and Decision-making 8 Consumer Satisfaction and Quality PART 4 MARKET RESPONSE 9 Consumer Response to Price and Sales Promotions 10 The Retail Context 11 Word-Of-Mouth Influence 12 The Response to Advertising References Author Index Subject Index vi ix 1 3 25 27 48 67 92 117 119 143 166 191 193 216 241 271 294 323 328
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