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The eBay phenomenon: the story of a brand that taught millions of strangers to trust one another

Author: Lewis, Elen Series: Great brand stories Publisher: Marshall Cavendish, 2008.Language: EnglishDescription: 168 p. : Ill. ; 20 cm.ISBN: 9781905736102Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5476 .L49 2008
(Browse shelf)
Available 001241662
Total holds: 0

Includes bibliographical references


The eBay Phenomenon How One Brand Taught Millions of Strangers to Trust One Another Contents Acknowledgments Preface Introduction Chapter 1 Bid Thee Well Chapter 2 Pierre's PEZ Chapter 3 The Great eBay Flood Chapter 4 Mystic Meg Chapter 5 Perfect Strangers Chapter 6 The Lives Behind the Small Ads Chapter 7 Selling My Soul on eBay Chapter 8 Growing Pains Chapter 9 The Heart of Darkness Chapter 10 The eBay Effect Endnotes Bibliography iv v 1 4 20 34 48 66 82 100 118 138 154 167 169

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