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Be the elephant: build a bigger, better business

Author: Kaplan, Steve Publisher: Workman Publishing 2006.Language: EnglishDescription: 224 p. : Ill./Photos ; 24 cm.ISBN: 9780761144489Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD6954 .K37 2006
(Browse shelf)
001240016
Available 001240016
Total holds: 0

Includes index

Digitized

Be the Elephant Build a Bigger, Better Business Contents PREFACE It's Great to Be Gray................................. ix Part I: Beginnings CHAPTER 1 The Hard Work of Standing Still ................ 3 CHAPTER 2 Map It Out or Mess It Up.............................. 7 Part 11: On Solid Ground CHAPTER 3 Think You're Ready to Grow?.................... 15 CHAPTER 4 The Guts of the Model ................................23 CHAPTER 5 Four Statements to Live By........................ 35 CHAPTER 6 What's the Downside? .............................. 47 CHAPTER 7 How's Your Health? ................................... 57 Part Ill: The Role of Sales CHAPTER 8 The Cornerstone of Growth........................ 67 CHAPTER 9 The Rule of Go ............................................. 77 CHAPTER 10 Inside or Outside the Family? .................87 Part IV: As Big as You Can Be CHAPTER 11 How Do You Make Your Money?..............97 CHAPTER 12 Horizontal and Vertical Growth.............. 109 CHAPTER 13 The Growth Matrix.................................. 117 CHAPTER 14 Risk vs. Reward ...................................127 CHAPTER 15 Start It and Chart It.............................. 135 Part V: Creating Value CHAPTER 16 The Method Behind the Madness .........145 CHAPTER 17 What Makes You So Special?................. 153 CHAPTER 18 The Name Game..................................... 167 CHAPTER 19 The Strategic Alliance Puzzle................. 173 Part VI: Killer Mistakes CHAPTER 20 Failing to Lead........................................185 CHAPTER 21 Neglecting Your Processes..................... 195 CHAPTER 22 Corrupting the Culture........................... 205 THE DIFFERENCE MAKER INC. ................... 215 ABOUT THE AUTHOR............................. 218 ACKNOWLEDGMENTS.............................. 220 INDEX........................................ 221

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