Marketing
Author: Baines, Paul R. ; Fill, Chris ; Page, KellyPublisher: Oxford University Press (OUP) 2008.Language: EnglishDescription: 859 p. : Graphs/Ill. ; 27 cm.ISBN: 9780199290437Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5410 .B35 2008
(Browse shelf) 32419001217730 |
Available | 32419001217730 |
Includes bibliographical references and index and glossary
Digitized
Marketing Contents List of Case Insights List of Market Insights Author Profiles Acknowledgements Preface Walk-Through of Textbook Features Walk-Through of the Online Resource Centre Walk-Through of DVD Resources List of Academic Insights List of Online Cases Part 1: Marketing Fundamentals 1 Marketing Principles and Society 2 The Marketing Environment 3 Marketing Psychology and Consumer Buying Behaviour 4 Marketing Research and Marketing Information Systems Part 2: Principles of Marketing Management 5 Marketing Strategy 6 Market Segmentation and Positioning 7 Market Development and International Marketing 8 Marketing Implementation and Control Part 3: The Marketing Mix Principle 9 Products, Services, and Branding Decisions 10 Price Decisions 11 An Introduction to Marketing Communications 12 Marketing Communications: Tools and Techniques 13 Managing Marketing Communications: Strategy, Planning, and Implementation 14 Channel Management and Retailing ix xiii xiv xvii xx xxii xxiv xxvi xxvii 1 2 48 90 134 173 174 214 264 314 351 352 390 428 468 508 548 Part 4: Principles of Relational Marketing 15 Services Marketing and Non-Profit Marketing 16 Business-to-Business Marketing 17 Relationship Marketing Part 5: Contemporary Marketing Practice 18 New Technology and Marketing 19 Postmodern Marketing 20 Marketing Ethics 587 588 626 670 715 716 756 788 829 851 Glossary Index
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