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Sony vs. Samsung: the inside story of the electronics giants' battle for global supremacy

Author: Chang, Sea-Jin Publisher: Wiley, 2008.Language: EnglishDescription: 200 p. ; 23 cm.ISBN: 9780470823712Type of document: Book Bibliography/Index:
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HC2000 .E5 C43 2008
(Browse shelf)
900186551
Available 900186551
Book Europe Campus
Main Collection
Print HC2000 .E5 C43 2008
(Browse shelf)
001245523
Available 001245523
Total holds: 0

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Contents Sony Vs Samsung Sony Vs Samsung Preface Chapter 1 Sony and Samsung: Portraits of Two Global Competitors The Fall of Sony and the Rise of Samsung Electronics A Turning Point The Media Hype Comparison of Sony and Samsung Electronics: Motivations and Limitations The History and Business Areas of Sony and Samsung Electronics Sony Samsung Electronics Sony and Samsung Electronics' Performance Sony's Stagnation The Rise of Samsung Electronics Strategy Content and Strategy Process Part 1 Strategic Analysis Chapter 2 Prince and Pauper in the Analog World Sony, the Prince of Analog Founding Principles and New Product Development Relying on Internal Research and Development A Wide Range of Products Obsession with Its Own Standards The Late-Starter, Samsung Electronics Relying on Borrowed Technologies Success in the DRAM Business Production Process Technology Focus on Technologies with Clear Trajectories Chapter 3 Digital Dream Kids and the Digital Sashimi Shop Digital Revolution Shifts in Competitive Advantages Two Different Approaches Sony's Digital ids Idei's Network Strategy Flat Panel Displays: Investment Decision Confusions around Digital Music Players The Heterogeneous Playstation Business Samsung Electronics' Digital Sashimi Shop Daring Investment, High Speed Battle Vertical Integration Lack of Creativity and Originality in New Product Development Apple's iPod ream Chapter 4 New Kids on the Block Sony's Marketing Strategy: Focusing on New Products New Product Development and Brand Product Design and Advertisement Distribution and Price Policies The Marketing Strategy of the Latecomer, Samsung Electronics Marketing Strategy in Transition Advertising and Brand Strategies Distribution Channels and Pricing Strategies New Product Development Strategy Increasing Bargaining Power of Retailers Consolidation of Distribution The Responses of Sony and Samsung Electronics Samsungk New Management Movement Chapter 5 Wannabe Globals Sony's Global Strategy Global Localization Strategy Losing Control over Overseas Subsidiaries Excessive Investment in the Bubble Period Samsung's Globalization Strategy Electronics Complex and Local HQ System Problems of Excessive Localization Return to a Global Organization Problems with External Globalization External ~lobilization Securing Global Managers Part 2 Organizational Process and Leadership Chapter 6 Same Silos but Different Outcomes Sony's Company Structure The Culture of Freedom and Openness The Introduction of a Company System Changes in the Company Organization Problem with Sony's Organizational Structure Short-Term Performance and Legacy Conflicts among Companies Separate Content Business Absence of HQ's Control Function Corporate Culture and Organizational Structure of Samsung Electronics Corporate Culture of Samsung Electronics GBM Structure Office of Secretaries The Problem of Samsung Electronics' Organizational Structure Severe Internal Competition Organizational Fatigue Chapter 7 From Founders to Professional Managers Sony's CEO and Governing Structure Founders and the Inner Circle Idei and Board Reform Problems with Sony's Governing Structure Succession and Leadership Internal Politics Applicability of a Western-Style Governance Structure Samsung's Powerful Owner-Centered Structure Emperor Management The Problems with Samsung's Governing Structure One Man Decision-Making Structure Sustainability of Family Control The Inner Circle within Samsung Leadership of Professional Managers Chapter 8 The Future of Sony and Samsung Electronics Superficial Crisis and Internal Crisis The Internal Crisis of Samsung Electronics Sony's Ordeals and Potentials Lessons Learned by Sony and Samsung Electronics The Focusing Strategy of a Latecomer Core Competences and the Competence Trap Fit of Corporate Culture, Organization, and Leadership Conversion from a Family-Owned Company to a Professional Management System Challenges in Becoming a Global Enterprise Endnotes Glossary Index

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