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Gap lacked momentum, so rightly cut TV: why marketers should resist the usual temptation of pushing further when facing growth challenges

Author: Larréché, Jean-Claude INSEAD Area: MarketingIn: Advertising Age, vol. 79, no. 25, June 2008 Language: EnglishDescription: p. 26.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008356
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